Samsung Mobiles is India’s Most Trusted Brand Sony ranks 2nd & LG is 3rd

Dell leads in Technology, American Express in Credit Cards and KFC in Retail

by Shrutee K/DNS

Mumbai : India’s much awaited trust decoder, The Brand Trust Report 2016, a study measuring the primary attributes of trust held in brands has been released. Samsung Mobiles has been ranked as India’s Most Trusted Brand of 2016. From the consumer electronics segment, Sony has emerged as India’s 2^nd Most Trusted Brand. LG is the 3^rd Most Trusted (fallen down two ranks from 2015), followed by Nokia ranked 4^th and Tata is ranked 5^th(replacing each other’s rank from the previous year). The 6^th position is held by the automobile giant Honda (up one rank over last year) followed by India’s very own Bajaj from the diversified category. Dell and Godrej maintain their 8^thand 9^th position for the second year running followed by ICICI (up by 38 ranks over 2015) at the 10^th position from the BFSI category. The report is launched annually by TRA (formerly Trust Research Advisory), a sister company of the Comniscient Group, a diversified communications group.

The Brand Trust Report, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 18000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-.

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Samsung Mobiles is India’s Most Trusted Brand of 2016 as a result of its constant efforts in bringing consumer value through conscious pricing, great quality and exquisite designs. Samsung Mobiles’ strategy of focusing on the core intangibles of its brand is evident from its climb to leadership in BTR 2016. Trust is the sole connector between a brand and a consumer and it is important for every brand to analyze its Trust Quotient very closely.” 

Among India’s 1000 Most Trusted brands, 267 categories were listed. The categories with the maximum brands were Food & Beverage represented by 152 brands, FMCG represented by 128 brands, Automobile represented by 72 brands and Personal Accessories represented by 52 brands. “Some of the important category leaders in Trust are ICICI (BFSI), Oxford (Education), Bharatgas (Energy), Dove (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchencare), Birla Cement (Manufacturing), Puma (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and SpiceJet (Transportation).”, Chandramouli added.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India's Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.