ICasa launches its Italian Luxury brand Dom Edizioni
by Shrutee K/DNS
Mumbai, 8th March 2016: ICasa launched Italian brand Dom Edizioni at their Lower Parel store in the presence of Mr. Domenico Mula, Renowned Italian Furniture Designer and Brand owner; who came down to India especially for the launch of his brand at the store. There was a panel discussion arranged between Mr. Dom and a select group of renowned architects. Dom and the panel discussed various topics like the upcoming interior trends worldwide, development scope of Indian interior market, acceptance and trust on international brands in Indian Markets and likewise.
The philosophy of brand Dom Edizioni is to create a style whose roots come from Domenico Mula’s passion for interior design. Dom is also of an established trends forerunner in the interior segment. A careful attention paid to detailing coupled with the refinement of his expertise, completes the criteria of his unmistakable philosophy. The same may be summed up with three words which have a literary reminiscence: luxury, calm and voluptuousness, paraphrasing Baudelaire.
At the launch of the Brand Ms Abha Gupta, ideator and inceptor, Icasa opines, “We are pleased to be associated with a brand whose aesthetics are synonym to the brand value of ICasa. We at ICasa constantly aim at delivering luxury that speaks comfort and elegance. Having made its mark in the European market, am sure they will make a mark in the Indian market in no time and the customers would love their craftsmanship.” Mr Domenico Mula, Italian furniture designer and brand owner, on the launch of his brand domediazion adds , "We not only aim at creating brand awareness amongst the Indian market but also spread the word of ourbrand’s philosophy, that the Icasa team will put forward faithfully. The definition of luxury is everevolving. Luxury is not merely a price point, but is an authentic experience by melding the finer elements of service, attention to detail, craftsmanship and personalization. The brand aims at embarking a new path with this association and deliver a fresh and stylish approach".
From cozy armrest chairs to Sofa seatings and dining tables availavble in contrast colours from Black to beige the brand offers a varied range to suit every requirement. a Dom addition in your interiors is sure to grab attention and admiration from one and all.
Discover an exquisite range of room furnishing this spring summer from Dom Edizioni at Icasa.
About Icasa-
ICasa is a new concept in modern furniture design targeting the upwardly mobile consumer who is looking for style statements with an additional dimension of comfort. The brand ICasa houses furniture from Natuzzi Editions, Calligaris, Dom Edizioni & now CaliaItalia. At a glance, the store hopes to invoke visions of masterful sensory modernity. The furnitures itself are at times nuanced and sober and at times boldly eccentric. The pieces illustrate the power of design to stir memory and to incite your imagination to create living-spaces.
ICasa offers high quality, well priced products. The store is based out of an 8000 feet store located in the heart of the city’s furniture and interior decor Mecca, Raghuvanshi Mills Compound in Lower Parel
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