Actress Priya Anand joins the movement in asking Dads to #ShareTheLoad!
March 17th, 2016, Chennai:The conversation of inequality within the household,
particularly when it comes to housework and chores is one of growing social
importance for women across the country and indeed the world. In India alone,
more than 80% of women believe that - men feel household chores are ONLY a
woman’s job**! Ariel India was proud to join the conversation on – Is
Laundry Only A Woman’s Job? back in January 2015.
As the social debate continues
to evolve, a new study by an independent third party reveals that 2 out of
every 3 children believe that household chores are a mother’s job*, with the
stereotype of gender roles being passed down from one generation to the next.
With more than 70% of men believing that laundry and housework are their wife’s
job*, the message of gender equality within the household takes even greater
importance today. With the objective of supporting women in their debate, and
bringing to surface this important social cause, Ariel India joins women across
the country and indeed the globe in asking Dads to #ShareTheLoad!
Renowned South Indian Actress Priya Anand adds, “I am glad to
support and spread Ariel’s new message which encourages Dads to #ShareTheLoad.
The independent study shows that a significant number of men believe laundry and
housework are a woman’s job. As someone with many examples in my own family,
where men and dads #ShareTheLoad, I think it important to amplify and spread awareness
of this conversation.” Commenting on the Movement, Associate
Brand Director, Sharat Verma said, “Research shows that more than 70% of
children today believe that household chores like laundry is only a mother’s
job*. This prejudice of household inequality is being passed down from one
generation to the next and Ariel’s movement aims at supporting women and men
across the globe as they bring this issue to the forefront. In order to help
drive change we are glad to join this conversation and encourage Dads to
#ShareTheLoad with Ariel, and also get the benefit of best stain removal in
1-wash.” The new film from Ariel India
has more importantly received the support of women across the globe, with close
to 29MM views across social media platforms, as they
continue the debate on household equality.
You can join the Dads #ShareTheLoad Movement too!
Watch The Film ->https://www.youtube.com/watch?v=xogBz71IHAo
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About Procter &
Gamble India : P&G serves nearly five billion people around the world
with operations in approximately 70 countries worldwide. P&G is one of the
largest and amongst the fastest growing consumer products companies in India.
Its presence pans across the Beauty & Grooming segment, the Household Care
segment as well as the Health & Well Being segment, with trusted brands
that are household names across India. These include Vicks ®, Ariel®, Tide®,
Whisper®, Olay®, Gillette®, AmbiPur®,Pampers®, Pantene®, Oral-B®, Head &
Shoulders®, Wella® and Duracell®. P&G operates through 3 entities in India
of which 2 are listed on NSE & BSE. The listed P&G entities are:
‘Procter & Gamble Hygiene and Health Care Limited’ and ‘Gillette India
Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent
company in the U.S) operates by the name ‘Procter & Gamble Home Products
Ltd.’ Please visit http://www.pg-India.com for
the latest news and in-depth information about P&G India and its brands.
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