Parryware launched its first Display Studio in India

by Shrutee K/DNS

New Delhi : Parryware, India’s contemporary bathroom solutions brand launched its first and one of a kind “Parryware Display Studio” in India at ABW Towers, IFFCO Chowk, Gurgaon. The studio with 2600 sq. feet of retail area, offering the empirical look of bathroom products was inaugurated Mr. Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd.

Going forward with its essence, “Bathrooms are the New Living Rooms” -Parryware offers a realistic zone to the customers and influencers; architects, interior designers and B2B buyers alike to envision, recommend and design bathrooms of choice that serves as a One-Stop destination for redefining your bathroom spaces. To further establish market presence, the company is targeting to expand retail presence by increasing its dealership network to 1100 direct dealers  by the end of FY 2016-17 across 50 cities of India.

The company, which already has seven manufacturing units across key regions of India, will also be ramping up production capacity with a planned investment of INR 150 crore in the coming years to have an extensive R&D and new product launches. In addition to this new Parryware Display Studio, the company is targeting to expand retail presence by increasing its dealership network in tier 2 & 3 cities - maintaining extreme focus on quality, launch new businesses & new channels across India. Delivering contemporary and youthful bathroom solutions in India for the last 60 years, Parryware proudly holds the leading market position in the bathroom products space. Recently relaunched into a new avatar, Parryware is now available offline to its customers; through this Display Studio offering high-quality and aesthetically-appealing bathroom solutions for the business and the mass segment. With an existing market share of 30% in India, the brand is on a mission to capture leadership position, which aims to increase its presence in all Indian households.

Mr. Pau Abello said, “The launch of Parryware Display Studio is a significant achievement for us and underlines the importance of being available offline to the target audience and increases consumer connect with the brand. Parryware’s new Display Studio will cover the entire range of its innovative and best-in-class products to enhance one's bathroom space. As a company, we are focused on providing complete customer satisfaction and with the industry adopting the latest technology, Parryware is at the forefront of providing the best in class bathroom solutions to its patrons in India.”

“With the introduction of the Display Centre, we are confident that that the consumers will cherish the products on offer and be inspired to transform their bathrooms.  This latest Parryware studio will allow us to be within easy access of the consumers, offering them a wide range of technology enabled designs and applications in bathroom solutions.” adds Mr Abello.

The Parryware range at the Display Centre encompasses Sanitaryware, Bathroom Vanity/Furniture, Faucets, Fittings, Kitchen Sinks, Electronic Toilets, Plastic Cisterns, Plastic seat covers and Wellness Products.

About Parryware

Parryware, India’s leading manufacturer of bathroom products, originated from EID Parry, one of the country’s oldest and most reputed business entities. In 2006, it entered into a joint venture with Roca Corporación, Spain, and became a Roca Group subsidiary in 2008 and turned into a wholly-owned subsidiary of the Roca Group in 2011. Relaunched into a new avatar in 2015, Parryware continues to hold the title, ‘Superbrand’ for the year 2014-15.  Parryware, with its more than 60 year heritage has firmly positioned itself in the market with its seven manufacturing units strategically located across the country and with presence in several overseas markets. Brand’s strong foothold in the market has been testified by coveted titles such as ‘Trusted Brand’ (received in 2012, 2013 & 2014), ‘Super brand’ (in 2007 & 2015) & ‘Powerbrand’ (in 2010-11) and many prestigious endorsements from the leading International quality certification authorities. True to its legacy, Parryware continues to progress from strength to strength and charter ahead as a provider of complete and contemporary bathroom solutions for India. For more information - http://www.parryware.in/

About Roca Group in India

Roca, a Spanish Owned Group, has been a global frontrunner in the bathroom space for almost 100 years with a focus on Design, Innovation, Sustainability and Wellbeing. With a presence in over 135 countries and 75 production plants spread across five continents, Roca is the ultimate worldwide benchmark reference for the creation of bathroom products. In India, Roca consolidated its position by joining hands with Parryware in 2006. With a solid distribution network in place, Roca India has a Pan India retail presence, which is targeting to expand its retail presence in Tier II and III cities, is aiming to add upto 100 dealers across all brands including Parryware, Roca and Laufen. Backed by a strong and rich pedigree, Roca India is poised to continue its revolutionary and leading presence in the country. For more information - http://www.roca.in/