BigBasket Launches Lindberg's New #LoveWillFindAWay Campaign
by Shrutee K/DNS
Lindberg Pure Belgian Chocolates, a private label from BigBasket.com,
has unveiled a heart-touching video as part of their new #LoveWillFindAWay
campaign - an initiative to address the different types of love and
relationships that touch our lives every day. According to the campaign, real
love comes in many forms and is not only defined by the intimacy between two
young people. It also spans over decades and lasts even after one has lost
their love.
Along with BigBasket Team, integrated marketing agency Team Pumpkinconceptualized and
scripted the 2-minute video film that shows us that real love is never easy;
life happens and throws many obstacles our way, but it’s never too early or too
late to take the plunge. Setting out to give a real message of love this
Valentines Day, BigBasket’s Lindberg touches on a vast spectrum of emotions and
issues such as distance, loss, grief, joy, hope and happiness.
Speaking about the film, Team Pumpkin Founder, Swati Nathani, had this
to say about the project, “When we were scripting the video, we knew we had a
winner. Through a single thread of a poem, we were knitting many different love
stories in simple shots - stories which every individual could relate to”.
The film also highlights some unconventional stories like that of a same
sex couple and the dilemma of a widow who finally decides to change her
relationship status on social media. The Voiceover in the video has been given
by veteran actor Vijay Raaz, which has added to the flavor of the film. The
video is now available to be viewed on multiple platforms like Facebook,
Youtube, Twitter and Instagram and its already garnering hugely positive
reactions.
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