VYRL Originals presents a Valentine special track “SONEYA

Celebrate special moments with VYRL Original’s ‘SONEYA’ by RUPINN this Valentine’s season

12^th February 2019 :VYRL Originals presents a Valentine special track “SONEYA” by talented singer, songwriter RUPINN who is all set to make your heart melt with the composition. The track encapsulates the journey of love, separation and getting back together. It seamlessly highlights the need to express your feelings regularly in a relationship.

Directed by Arif Khan and sung by RUPINN, the up-tempo ballad, encapsulates the various emotions through the narrators journey. The interesting storyline gives a glimpse of the bittersweet moments in a couple’s day to day life. It has a storyline which showcases the different elements of a relationship of losing love only to welcome it back in larger magnitude.

The talented artist, RUPINN is known to have blindly followed his passion of singing, leaving no stone unturned till he brings out the best in every song he delivers. He has previously delivered foot tapping songs like “Tareefan” from ‘Veere Di Wedding’ was widely appreciated by all age groups. Taking this onus forward RUPINN has tried something unique with “SONEYA” which is a heart wrenching track that takes you through the various phases of a relationship.  Produced by MO KHAN, the musical elements of “SONEYA” are unique and not what you would usually expect to hear from a ballad such as this.

Commenting about the single, “SONEYA”, Vinit Thakkar, Vice President of Universal Music Group & South Asia and EMI records said, “VYRL Originals has completed one year and we are very happy with how it has been received by the audiences. We are excited to present yet another track by the multi-talented, Rupinn and we will be marking Valentine’s day with this track. Soneya is an unconventional love saga and Rupinn has done complete justice to it.”

Speaking about the track, RUPINN shares “SONEYA is a perfect fit for the Valentine’s season as it underlines the importance of communication in a relationship - letting her know how much you love and care for her. SONEYA illustrates the significance of treasuring every moment with your partner, thus making beautiful memories. I thoroughly enjoyed writing and putting the song together and through the process, I fell back in love with my SONEYA.”

VYRL Originals – An EMI Records India property: VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is led by noted film director Mohit Suri - known for his excellent taste in music. Mohit is curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience.