Vespa Pays Tribute to Mother Nature at Kala Ghoda with Art on Vespa Bodies
February 10, Mumbai: The iconic
Italian scooter brand Vespa’s rich cultural heritage has always been associated
with art and lifestyle. The Kala Ghoda Arts Festival is one of the best-known
cultural festival in the country featuring art, cinema, literature and
performance. The Vespa art installation at Kala Ghoda Art Festival is a live
art representation of the cores of the earth, water, fire, air, aether, metal
and wood that denote the power of mobility that Vespa brings to the world. The
artistic steel installation called the Power
to Earth pays tribute to Mother Nature with Vespa bodies representing the
cores of Earth. Taking an inspiration from the Vespa Art initiative, a team of
Vespa artists have hand-painted Vespa bodies to depict key elements of nature
and created a larger than life installation that complements the potential of
the iconic and stylish scooters.
Commenting on the artistic work,
Mr. Diego Graffi, CEO and MD Piaggio India said, “Vespa is a work of art and
its timeless appeal is deeply rooted in heritage - it is one of the world’s
most iconic brand that celebrates life and has close association with art and
lifestyle. Kala Ghoda Arts Festival has become a symbol of art conservation for
the past 20 years and through the Power
to Earth installation we wanted to give art admirers of Kala Ghoda a
glimpse into the world of Vespa Art.” Mr Ashish Yakhmi, Head -
Two-Wheeler business added, “Vespa is a perfect combination of style and
practicality, combined with comfort and legendary looks. It is our endeavor to
bring out the artistic and aesthetic side of Vespa, its brand ethos and style
identity for the young audience. With this idea in mind, we found the artistic
arena of Kala Ghoda the perfect ground to replicate the designs of nature on
Vespa bodies for the enthusiastic art-lovers.”
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