Giant Bicycles with Element Retail Launches its Flagship Showroom in Mumbai
Element Retail brings to India, world’s Largest Producer of High Quality Bikes
Mumbai, February 27th, 2019:
World’s largest producer of high quality and performance bicycles – ‘Giant’, enters Indian retail cycle
market with its first flagship store in Mumbai
in association with Element Retail Pvt Ltd. Founded by two young and vibrant
entrepreneurs Aditya Bafna and Varun Bagadiya in 2013, Element Retail
has been steadily growing their portfolio and has become category leaders in
swimwear and sports shoe segment. Element Retail has a license to distribute
Giant bicycles Pan India. Catering to a large community of cyclists, fitness
enthusiasts and athletes, Giant will bring together high quality craftsmanship,
technology and innovative designs under one roof.
Sharing his thoughts on the new showroom launch, Aditya Bafna, Managing Director, Element
Retail Pvt Ltd quoted, “The athleisure and fitness sector in India has
gained tremendous popularity in recent years as more and more people have
become fitness enthusiasts giving a huge scope for Giant to grow in India.
According to "India Bicycle Market Outlook, 2021", bicycle market
size crossed INR 5000 crore mark in 2015. There is a huge demand and great
potential for international bikes that are a perfect blend of innovation and
technology.”
Aditya Bafna
further added, “Based on the growth figures, we foresee new opportunities
and continuous growth in the Indian retail cycle market. Giant Bicycles offers
a wide range of on-road, X-road, off-road and youth cycles, along with LIV, an
in-house women oriented brand. Serving as an “all-under-one-roof” outlet, the
brand also offers protective gears, bike gears, service gears, and components
to address every biking need. An increase in demand for quality bicycles also
caters to the ‘Go Green’ initiative
in the country and could assist in curbing down pollution issues.”
About GIANT: Giant is the world’s
leading brand of high quality bicycles and cycling gear. Since 1972, Giant has
combined craftsmanship, technology and innovative design to create the ultimate
cycling experience for all riders, casual to competitive. Through its products,
people and retail partners, Giant inspires passion for cycling all around the
world.
About Element Retail: Element Retail
was founded in 2013 and since inception has been steadily growing. They have
launched exclusive outlets for brands like Asics, Speedo, Apple & Jockey in
India. Element Retail was the first franchise player to introduce exclusive
outlets of Asics in Mumbai.
Apart from being a sports oriented franchise model, they have also ventured in
running an Authorised Apple store which is one of the early entrant’s in Nasik
and offers the city a wide range of Apple Products to choose from.
Additionally, they also operate a Jockey store in Pune. Element Retail is
focused in bringing on board the best brands in the fitness industry under their
portfolio.
Still don't get what the difference between this store and Giant Starkenns are. They also deliver Giant Bicycles. Why is this being touted as the first Giant Store?
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