Shemaroo Entertainment Launches it’s Over the Top Platform ShemarooMe
by Shrutee K/DNS
National, February 13, 2019: Shemaroo Entertainment Limited, launched it’s Over the Top platform ShemarooMe in the presence of new age Bollywood sensation Tiger Shroff, in Mumbai. ShemarooMe is a comprehensive app for the Indian market with a diverse and exclusive content offering for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids to cater to the needs of all age groups.
ShemarooMe aims to celebrate the fans who cherish
the opportunity to watch their favorite content over and over again, relishing
every dialogue and memorizing every scene till it's etched in their hearts. It
aims to address the needs of the everyday Indian from across the country who
are comfortable in their native language and connect with their intrinsic taste
of masala content that they have built over years. According to a Google-KPMG 2017 report, 75% of
India’s internet user base will consist of Indian language internet users by
2021. It goes on to mention that India which had nearly 300 million smartphone
users in 2017 is only going to have larger growth prospect with the number
expected to cross 440 million by 2022.
ShemarooMe
aims to reach out to these masses even beyond metros whose content preferences
are not limited to the niche English speaking consumer. With customized
offerings on the slate, ShemarooMe will suit the different content preferences
of every Indian. It will have seven distinct categories on offer - Bollywood
Classic, Bollywood Plus, Gujarati, Kids, Bhakti, Ibaadat and Punjabi and will
give consumers the freedom to pick and choose the categories of content and pay
for them separately. Speaking on the occasion of the grand launch, Mr. Hiren
Gada, CEO, Shemaroo Entertainment said, “This is a
big leap for Shemaroo. As a company we have always understood the real pulse of
the Indian audience and our history is a testimony to that. While Bollywood -
both classic and contemporary - is our core strength, we aim to bring a rich
and diverse offering far beyond that for the underserved consumers and
definitely do more to sustain the nostalgia economy.”
Zubin Dubash, COO, Digital, Shemaroo Entertainment
Limited, said, “Through ShemarooMe, we wish to
pamper Indians with great content that can be watched over and over again.
Great content needs greater technology. Our content is offered on a state of
art, robust platform, with a road map of features to woo our audiences. From live to linear to VOD content, we have
all forms of consumption options available for our customers. We will
be expanding our OTT distribution through strategic partnerships, to offer
exciting content across multiple platforms catering to the target audience and
we do hope this is cherished by our audiences who have supported us for over 55
years!”
Bollywood celebrity, Tiger Shroff who graced the occasion added, “Shemaroo has been an indispensable part of my childhood and growing years. As a child, I remember watching the movies I’ve loved watching over and over again. Today, I am happy that Shemaroo now gives me the opportunity to watch my all-time favorite Bollywood movies. I am a true-blue Bollywood fan and ShemarooMe is a tribute to the asli fan across India. Shemaroo has a grip on the pulse of the Indian consumers and can cater to the demands of every generation with its never-ending list of rich content and I am super excited to be present here.”
Consumers have the option to buy individual packs piece meal or the
all access pack of ShemarooMe. Introductory pricing Individual category plans
cost - Rs. 49/ month or Rs. 499/ year. The All access plans cost Rs. 99/ month
or Rs. 999/ year.
About Shemaroo: Shemaroo Entertainment Limited is a leading global content
power house, which has played a pioneering role in the arena of content
ownership, aggregation and distribution. Shemaroo has been a core part of the
Bollywood Industry and has managed to maintain many relationships with the best
production houses over the years. With a diverse and growing collection of over
3700 titles, Shemaroo has offered premium content and services to customers in
more than 30 countries, across several Indian languages. With the brand in
existence for over five decades, Shemaroo continues to redefine itself to
respond to the disrupting consumer environment, by delivering content across
age groups in genres such as movies, comedy, devotion and kids.
The company’s innate ability to sense the pulse of what an
audience will consume, has not only helped it become a trusted partner to few
of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema,
Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped
Shemaroo create entertainment experiences, in ways never thought of. Today,
Shemaroo has evolved to be an entrenched player in the digital ecosystem. The
entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is a
proof of Shemaroo staying true to its ‘digital first’ vision.
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