DIMENSION DATA SUCCESSFULLY HELPS ENHANCE CUSTOMER AND EMPLOYEE EXPERIENCE FOR INDIA’S RETAIL GIANT

by Shrutee K/DNS

Resulting in 25% reduction in billing time at its stores

India, 19 February 2019 –  Dimension Data, a USD 8 billion global technology integrator and managed services provider, announced today the successful implementation of an intelligent network solution for a leading retail chain in India. This first-of-its-kind deployment within the Indian retail industry is helping the retailer improve operations, increase application availability, optimise costs and provide an in-depth understanding of customers’ preferences, thereby greatly improving customer experience.

The retail giant has been a one-stop shop for customers’ fashion needs in the country for over 20 years. With e-commerce gaining immense popularity, the retail chain knew it had to transform digitally. While expanding their online shopping site, they also wanted to digitally enhance the experience of their walk-in customers. To help achieve that, Dimension Data implemented an intelligent wireless solution across more than 80 stores to provide the retail chain’s customers with a seamless, personalised and enhanced digital shopping experience.

The retail chain now has a single dashboard view with insights into customers’ behaviour analytics, traffic flow and analytics for in-store marketing and tracking. The store is visited by millions of shoppers annually, and parameters such as behavioural analytics and traffic flow analysis help the chain roll out personalised offers to customers. The intelligent WAN is also optimising the retail chain’s network utilisation, thereby increasing the speed of application roll outs, application optimisation and store onboarding, underpinned by a secure connectivity. 

“The digital transformation of the retail chain’s operations has helped enhance performance and availability of their applications. It has increased productivity by 40% across the stores both from IT and business perspectives. From an IT point of view, the retail chain can now intelligently optimise bandwidth usage across stores and allocate it based on the workload. It can also roll out applications and onboard new stores much faster. From a business perspective, billing time has reduced by 25% ensuring faster counter cash payments and enhanced performance of the shop staff, thus creating  greater customer satisfaction,” said Raghuveer HR, Director Sales, Dimension Data India.

HR adds, “The new intelligent solution allows consumer data to be transferred and exchanged more securely between the chain’s stores and the retailer’s data centre with the help of advanced encryption technologies.”