Haier Introduces all new Vertical Freezers
New Delhi: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, today announced the launch of its all-new Haier Mini-Vertical Freezer - BD88DEM and Haier Premium Vertical Freezer - BD168WL in India.
To cater to the evolving lifestyles of its consumers, Haier has introduced this series of compact and premium models to its vertical freezer line-up. Understanding the different requirements of small and large families; may it be for storage of large quantities of food or a wide variety or the overall usage. The new range has been aesthetically designed to cater to these diverse needs and offer premium technology to suit the modern Indian kitchens of customers. These latest vertical freezers can be divided separately into controlled compartments which are ideal for stocking small to large variety of frozen food items in the most favourable conditions, ensuring that the food retains its nutritional value for a longer time span.
The new Haier frost free vertical freezers have been designed specifically to eliminate the problem of frost formation, compared to a chest type home freezer. Offering a wide temperature range between -14 to -25 degrees, these vertical freezers maintain the texture and freshness of frozen food items in comparison to a regular refrigerator freezer. Staying true to its philosophy, Haier has introduced this range to provide consumers with an option beyond conventional freezers. Be it your home made chocolates or ice cream or any other frozen food, ensuring that the food is served in its optimum state.
Haier Mini-Vertical Freezer - BD88DEM is best suited for modern home kitchens having limited consumption of frozen food. Its compact and portable design offers a capacity of 88 litres and is easy to fit as an under-counter product in modular kitchens ensuring maximum space utility. Perfect for nuclear families or smaller group, this mini delight comes with LED temperature display, separate shelves for vegetarian and non-vegetarian food products which help in maintaining the nutritional characteristics of the food including smell and taste. Additionally, it offers ideal temperature flexibility between -4 to -25 degrees, to maintain the freshness of the stored items.
The Haier Premium Vertical Freezer BD168WL, on the other hand, has been beautifully crafted for the needs of large Indian families with a high preference for frozen food items. Right from the elderly to the kids in the family can be assured of optimum storage availability with 168 litres of overall capacity and ability to maintain the taste with separate shelves for storing an assortment of food items for everyone. The frost-free freezer comes with a premium gold finish on door to further beautify the contemporary aesthetics of modern kitchens.
Commenting on the launch, Mr. Eric Braganza, President, Haier India, said, “This summer season, we have expanded our range of products across categories. With the introduction of this unique range of Vertical Freezers, we’re offering a meticulously designed solution to cater to the Indian users. We have evolved in terms of our lifestyles, food preferences and design sense of our kitchens. This encourages us to meet the growing demands and offer technology backed products to solve user concerns. The new range will add to the user’s convenience while ensuring greater satisfaction and utility.”
The new Haier Mini (BD88DEM) and Premium Vertical Freezers (BD168WL) are available across India at an MRP of Rs. 27,000 and Rs. 19,000 respectively.
ABOUT HAIER INDIA: Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.
ABOUT HAIER GROUP: Haier is the world's leading home appliance provider, with global revenues amounting to US$ 30.3 billion. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last ten years by Euromonitor International*, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centres, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.
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