Bombay Chamber of Commerce and Industry Hosted the First Strategic ‘Breaking Silos’ Conclave
Reinstates the significance of People, Power and Purpose in Dynamic
Times
Powerhouse of eminent speakers across various organizational
functions
Mumbai | June
14, 2019: The
Bombay Chambers of Commerce and Industry (BCCI), the apex industry body, hosted the first
strategic conclave, ‘Breaking Silos:
People, Power, and Purpose in Dynamic Times’ in Mumbai, India. The first edition of this
innovative Conclave brought together various industry experts, eminent speakers
and professionals across functions such as Human Resources, Advertising,
Investor Relations, Legal, Marketing, PR, Sales, Sustainability and CSR.
The Conclave
focused on the importance of having ‘One Voice’, within the organization and engage with diverse
stakeholders. The day-long Conclave witnessed various
interesting sessions and plenary sessions like Critical Conversations &
Actions for 'Purpose’ in Challenging Markets, Breaking Silos - Leadership
Conversations that Power Brand Value, transforming organizations purpose to
cultural movement and New-age technology: Powering the communications
ecosystem.
Addressing a
session on Critical conversations & actions for ‘Purpose’ in challenging
markets - Mr Ambi Parameswaran, Brand Strategist & Founder, Brand
Building.com said “Bombay Chambers’ seminar on ‘Breaking Silos’ addresses
some very valid issues facing companies in this new digital millennial dominant
world. Old tools like balanced score card will have married to newer concept
like environment safety and governance, moving forward.”
Taking forward
the conversation, during a session on Breaking Silos-Leadership conversation
that power brand value – Mr Sam Balasara, CMD, Madison World, said “I think brand creates a lot of value, there
is no other activity that is adding more value than this process which takes a
product to a brand & also I feel the hardcore financial guys recognize that
and therefore FMCG companies which are called brands are recorded in stalk
market. Important thing a company can ever rule is the brand. Now the question
is how to create a brand cost effectively without breaking the brand.” He also
underlined the importance of strategic and integrated communication for
enhancing brand value.
During the
conclave Dr. Bhaskar Das, Group President, Republic TV Network shared his
insights, “In every organization people have
different opinions. Leadership means delivering outcomes from the collective
cross category wisdom and efforts to collectively leverage the outcome builds
successful brands”
Mr. Unmesh
Pawar, Partner and Head- People, Performance and Culture KPMG in India shared
his views on changing times and powering the communication ecosystem, “We as individuals are inadequate to fully fathom the complexity of
today’s ever-changing times on our own. The most powerful enabler at work thus
for us are our colleague, it’s imperative to create a culture of
interdependence breaking organizational silos to enrich healthy work
relationships.”
There was a
global video address by Mr. Scott Goodson, CEO and Founder, Strawberry Frog and
Mr. Bob Pickard, Public relations for leaders Toronto, Canada Area Public
Relations and Communications. Ms. Rouble Nagi, Artist, Sculpture &Curator,
Rouble Nagi Art Foundation expressed her
views at the special session of the conclave, “Artist are
dreamers and dreams have always expanded our understanding of reality by
challenging our boundaries of the real, of the possible. The more you stretch,
the greater your capacity.”
Ms. Roma
Balwani, Sr. Advisor, Vedanta & Chief Curator of the Breaking Silos
Conclave opines, “Forward looking organizations
believe in breaking barriers through authentic and timely communications, and
only then will any organization have a unified workforce, which then positively
affects the bottom line. When leaders begin to build new bridges and remove
organizational silos that have become prevalent over the years, only then they
can bring in valuable brand equity, competitive strength and build a common
voice that will appeal to all stakeholders.” Indian Oil conclave sponsors, Lit Content Partner, Your Story Bag is
the digital story telling partner, Impact Public Relations Pvt. Ltd is the
media communication Partners of the conclave,
Athena is the Knowledge partner and Soulflower is a Gift partner.
About Bombay Chamber of Commerce and
Industry: Established
in the year 1836, the Bombay Chamber of Commerce and Industry has a strong
legacy and an impeccable lineage of 183 years of continuous service to the
trade and industry. While the name ‘Bombay Chamber’ conjures image of an
organization representing exclusively a city-based membership, in reality it
represents a wide spectrum of highly reputed and professionally run companies,
which though based in Mumbai, have manufacturing facilities and commercial
influences spread not only in India but internationally. The Bombay Chamber
continues to have as its members a large number of companies which have
completed well over a century of affiliation.
Under the
aegis of Bombay Chamber the Media, Corporate, Communication & Public
Relations Committee is presenting the Conclave PEOPLE, POWER & PURPOSE IN
DYNAMIC TIMES.
Twitter: https://twitter.com/BombayChamber
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