G-Shock unveils new television commercial featuring Brand Ambassador Tiger Shroff-
New Delhi: G-Shock,
the popular watch brand from Casio, has unveiled a television commercial that
takes its #ChallengeTheLimits campaign forward. Featuring the recently
appointed Brand Ambassador Tiger Shroff, the commercial highlights the
challenging spirit of the actor and his journey to becoming a successful star
and youth icon.
The
television commercial finds the actor speaking about his personal journey, from
being known as celebrity child to carving a niche for himself in the world of
films, art, entertainment and glamour. His dance moves to fitness regime has
been compared with the best in the Bollywood industry, yet it is his
‘challenging spirit’ that motivates him to take up experimental roles and
constantly inspire him to deliver better than his best.
Kulbhushan Seth, Vice President, Casio
India said, “With the latest
television commercial, we have brought our ‘Challenge The Limits’ campaign
alive by showcasing the personal story of our Brand Ambassador. The commercial
further cites Casio as the new age companion for today’s millennials, who are
willing to challenge limits and improve themselves. Casio G-Shock salutes their
challenging spirit with a promise to be their trusted partner and stand by them
through thick and thin.”
Challenge
The Limits is a 360-degree integrated campaign that seeks to inspire consumers
to push the boundaries and find new levels of performance just like G-Shock
watches do. Life constantly throws challenges at us but the message to the
G-Shock wearer is that no matter the odds, whatever the conditions, one must
always exceed expectations, something the brand itself is famous for doing.
Charles Victor, Executive Director, L&K Saatchi &
Saatchi said,
“We're absolutely proud to partner with
this legendary brand in this big campaign made specifically for India. The
story was a simple one and reflects the honest reality of today. There's a lot
of other exciting work coming, so keep watching.”
Link
to the television commercial- #ChallengeTheLimits
with Tiger Shroff
Agency credits-
Agency: L&K Saatchi & Saatchi
Agency Team: Kartik Smetacek, Trishay Kotwal,
Tarun Kumar, Saurabh Sankpal, Smita Misra, Anand Vyas, Harshad Rane, Unni
Nambiar, Pravin Margaj, Mahendrasing Rajput, Chetan Kapoor, Krishna Hemnani,
Jatin Chakraborty, Poulumi Ghosh, Pratik Hadkar, Atul Pathak, Ronit Chudasma,
Komal Mirani, Dhwani Chheda, Vinay Sawant, Shimona James, Akhilesh
Ramachandran, Charles Victor
Production House: Show
& Tell Productions
Director: Tejal Patni
About G-SHOCK: Built
from a mission by creator Mr. Ibe to create the unbreakable watch, G-SHOCK
stunned the world with a concept for toughness that defied conventional
watchmaking logic. Creating technologically advanced watches that can resist
gravity, freezing temperatures, high water pressure and magnetic fields,
G-SHOCK watches are built to last forever through a constant pursuit of
toughness.
Launching
in 1983, G-SHOCK watches have sold over 100 million watches in over 100
countries.
About Casio India: Casio
India Co. Pvt. Ltd. (CIC) has been operating in India since 1996 and has
established the distribution channel as well as the brand for most of its
products. Casio Computer Co. Ltd, Japan, the parent company of CIC is engaged
into manufacturing and marketing of various consumer products throughout the
world.
Casio
India's range of products include sales and marketing of Handheld Calculators,
Desktop Calculators, Scientific Calculators, Printing Calculators, Label
Printers, Laser-LED based green Projectors, Wrist Watches, Clocks and EMI (Electronic
Musical Instruments). The company has also established service centres across
the country to provide after-sales-services. Today, Casio is known for its
reliable product quality and exemplary innovations and is one of the world's
most recognized brands due to its vast product range.
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