Leading Indian ERP & POS player, Ginesys, Raises Growth Capital
by Shrutee K/DNS
Marathon Edge has agreed to invest close to $10M
in Ginesys (a product of Ginni Systems Ltd). This investment will widen the
scope and depth of Ginesys solutions which are developed for small and medium
consumer brands and retailers. With over 20,000 users
across retail and distribution clients, Ginesys is the established leader in Point-of-Sales
(PoS) and Enterprise Resource Planning (ERP). Since 2006, Ginesys has been
providing an affordable suite of PoS and ERP solutions across India.
Ginesys offers a one-stop shop
for all ERP/POS needs spanning supply chain, finance, warehouse management,
manufacturing all the way up to point-of-sales. Ginesys is used by leading
retailers like Manyavar, Biba, House of Anita Dongre, V-Mart, Soch, and Bazaar
Kolkata. Enterprise software is
mission critical for consumer companies of all size. Ginesys has proven its
ability to provide a global quality solution.
Ravi Modi-MD of National
Fashion Icon Manyavar said, “Ginesys has played a very important and
robust role in our journey to 500+ stores and this investment should help the
company to deliver greater innovation and technology.” The Ginesys solution caters to retailers small and big. Chaudhari
Lifestyle is one such customer having 3 stores based in Nagpur. “We
have chosen Ginesys ERP software because it is very much suited to small
retailers who want to expand to multiple stores. We benefited from their
experience with large chains. Inventory control and cost effectiveness by
automating our business processes easily paid back our investments.” Says Rahul
Chaudhari from the firm.
Ginesys customers span fashion brands, single store
retailers and large format stores and distributors across apparel/fashion, supermarkets,
and general merchandise categories. Ginesys will use the capital to bring the best global
solutions at an Indian price point. “Our
customers operate in a complex and extremely dynamic environment. We are
introducing exciting products to cater to the evolving needs of Indian retail, right
from cloud POS to omnichannel and replenishment” said Prashant Lohia, founder
and CEO of Ginesys.
About
Marathon Edge: Marathon Edge is a financial investor in Indian technology,
consumer and healthcare services companies. While financial terms of the
transaction were not disclosed, Prashant Lohia said that the relationship with
Marathon Edge is quasi-strategic in nature. “With our partnership with Marathon Edge, we now have
substantial financial means to invest in technology and organization building,
and make strategic acquisitions.”
About
Ginesys: The company is a leading solution provider with a
pan-India presence with offices in Gurgaon Delhi-NCR, Kolkata, Mumbai,
Hyderabad, and Bangalore. The team aspires to be the best retail software
provider and point-of-sales solution in the market. The flagship ERP software -
Ginesys - covers the entire retail value chain from manufacturing to
distribution to retail. The company was founded in 2006 in Kolkata with a
complete suite of services which includes procurement, production, inventory,
sales & distribution, retail management, point of sale, data analytics,
sms/email notification, finance and accounts, and e-commerce integration. The team of professional experts constantly endeavour to
push the boundaries of the vertical and have grown from a 4-member start up
team to 150+ members today spread across 5 cities. Since its launch, the team has established itself as a
leading provider of complete solutions for the entire retail value chain and is
now the most preferred partner for fashion and lifestyle brands and in
supermarkets. Some of the prestigious names on their client roster
include Biba, Skechers, Inc.5, Soch, Manyavar, AND, Global Desi, Ananda Dairy,
and Sugar & Spice to name a few.
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