The Trust Conference 2016 launching this June
An exclusive event which will be witnessed
by more than 200 C level executives of the country
Mumbai, India, 25th May 2016: TRA Research, a part of the Comniscient Group,
and the publishers of the Brand Trust Report is scheduled to launch The Trust
Conference 2016 - “Building Brands to Last” on 3 June at the Grand Hyatt,
Santacruz, Mumbai. Touted as a platform for sharing brand stories, the event is
expected to be witnessed by more than 200 C level executives of the country. The
conference is an exclusive event for CXOs of various brands who have
the potential to transform the brand world and make an impact by the decisions
they take. Business leaders such as Sanjay Rishi (President, American
Express, South Asia), Ritu Gupta (Director, Marketing Consumer & Small
Business, Dell India), Vipul Sabharwal (Managing Director, Luminous) and
Neelima Burra (CMO, Cargill Foods India) will be speaking at the
event. The panel discussion will be based on the theme of “The David Theory –
Competing with the Goliaths”. Registration is by invitation only or via the
company website.
“The Trust Conference is an important platform
for brands to revitalize and create curiosity on the complex topic of Brand
Trust. TRA Research has always endeavoured to benefit brand custodians by
helping them refocus their energies on the behavioural and attitudinal aspects
of brands. We hope that the event will enable active participation among
industry leaders of myriad backgrounds and help them in their Trust voyage,”
said N. Chandramouli, CEO, TRA Research (a Comniscient Group company).
About TRA Research (formerly Trust Research
Advisory): TRA Research, a Comniscient Group company, is an
actionable insights and brand intelligence company dedicated to understanding
and analyzing stakeholder behaviour through two globally acclaimed, proprietary
matrices of Brand Trust and Brand Attractiveness. TRA Research was conceived in
2008 to decipher, analyze and measure Brand Trust, to make it universally
understood and easily applied. TRA Research conducts primary research with
consumers and other stakeholders to assist business decisions and give brands
insights on solutions to consumer behaviour. TRA Research provides Competitive
Intelligence Reports mined from its 15 million data-points on brand intangibles
of 20,000 brands, and also undertakes custom-made studies for brands. TRA
Research is the publisher of The Brand Trust Report, India's Most Attractive
Brands & India’s Most Trusted Educational Institutes.
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