Piaggio India inaugurates its third premium retail concept store in India

by Shrutee K/DNS

Motoplex is the one stop lifestyle store for Piaggio Group’s brand portfolio - Vespa, Aprilia and Moto Guzzi

India’s first Motoplex was launched in Pune in 2015; Chennai opening follows on the heels of Motoplex recently launched in Hyderabad; both the Motoplex stores help Piaggio strengthen its footprint in the South India.

Chennai Motoplex set up by M/S JMB Motors and inaugurated by Mr. Stefano Pelle, Managing Director and CEO, Piaggio India.

Mumbai, 24^th May, 2016:With two successful Motoplex launches firmly under its belt, the Piaggio Group is aggressively moving forward with its Motoplex expansion strategy across India. Starting with the first launch in Pune in Nov 2015, followed by the second one in Hyderabad earlier this month, Piaggio Group today added India’s third Motoplex in the city of Chennai. Also known as the ‘Detroit of South Asia’, Chennai becomes the second city in South India to get a Motoplex store. Inaugurated byMr. Stefano Pelle, Managing Director and CEO, Piaggio India; the store is setin a sprawling area of 4,061 sq. ft. at 4th Avenue, Ashok Nagar, Chennai.

In line with the innovative in-store experience, the Piaggio Group is developing this concept in major metropolitan areas around the world. The Chennai Motoplex is a place for patrons to discover the essence of the Piaggio Group and its lineage with brands like Vespa, Aprilia and Moto Guzzi on display. It is a platform for bike enthusiasts to explore all of their favourite Piaggio brands and share their biking experience in one place. Motoplex multi brand stores have already been set up in Milan, New York City, Shanghai and Singapore where all the Piaggio group brands coexist in one continuous experience.

“It is a proud moment for the Piaggio Group to bring our flagship store to Chennai - our third in India and second in the south of the country. Motoplex as a concept, offers the experience of Italian biking under one roof along with an exciting overview of the two-wheeler world, reflecting the innovative vision of the Piaggio Group. The store not only showcases the long standing history of our brands - Vespa, Aprilia and Moto Guzzi but also highlights their fascinating journey that proudly stands for ‘Made in Italy’,” said Stefano Pelle, Managing Director and CEO of the Piaggio India. He went on to add, “With the display of various brands from the Piaggio Group, the Motoplex store aims to achieve the same success it has had internationally. Chennai as a two-wheeler market has always been of strategic importance to us and it was a logical move to bring this concept store to this city.” Mr Satish Mehta – Executive Director, Chennai Motoplex said, “Today, is a moment of fulfilment as we become a part of Piaggio’s new retail experience, the Motoplex. It is indeed our pleasure to be representing Piaggio’s premium brands in Chennai.”

About Piaggio Vehicles Private Limited:

Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of Piaggio Group, founded in 1884, leader of the European powered two-wheeler market. The Group manufactures scooters and motorcycles as well as three and four wheeled commercial vehicles with an impressive portfolio of brands including Piaggio, Vespa, Aprilia, Moto Guzzi and Apé. PVPL commenced its India operations in 1999, with the launch of the Apé, which became India’s favourite three-wheeler brand in a short span of time.

Piaggio invented the Vespa in 1946. Having successfully established itself in the world wide two wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, India where it manufactures the iconic Vespa alongside its wide range of 3 and 4 wheeled commercial vehicles. For information on the Piaggio Group please visit www.piaggiogroup.com

Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group. With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike and 9 in Off Road disciplines.

Moto Guzzi isone of the oldest and most respected brands in motorcycle history, a legendary italian brand beloved the world over for its legendary motorcycles. Established in 1921, and acquired at the end of 2004 by the Piaggio Group, Moto Guzzi has operated continuously for 95 years at the same factory in Mandello del Lario, with its fully stocked museum under the “Eagle brand”. The site is one of the most popular destinations for bikers from all over the world.Emblem of a culture and capability of building unique bikes, the Moto Guzzi models are still assembled by hand in the Mandello del Lario plant.

Vespa has been a synonym with two-wheel individual mobility since 1946 when it made its debut; with more than 18 million vehicles produced since then, the Vespa is an incredibly long-lived market success as well as one of the best known icons of Italian style and technology in the world.