Havmor Ice Cream Ltd. Now in New Delhi
Announces Investment of INR 100 crore and New Manufacturing Facility
by Shrutee K/DNS
Delhi, May 17, 2016: Havmor Ice Cream, India’s leading 100% pure
milk ice cream brand that has delighted many with its delicious offerings since
1944, today announced its entry in New Delhi and North India. Havmor will
be available in New Delhi and the surrounding states with a diverse range of
ice creams giving North India a smooth and creamy taste to relish. The brand
will invest INR 100 crores over the next 36 monthswhich included a new
state-of-the-art manufacturing facility in Faridabadand a production capacity
of 1 lac litres of ice cream per day. This new facility will increase an
overall production capacity to 3.5 lac liters of ice creamper day.
Havmor’s
strategic business focus and growth plan aims at exploring newer markets and
strengthening its presence across India with an aggressive expansion plan which
includes over 100 ice cream parlors and 10,000retail outlets. Havmor continues
to provide 100% pure milk ice cream for the last 40 years, while the Indian
Industry has moved towards Frozen Dessert, a substitute made out of vegetable
oils. Havmor’s diverse range of products includes first of its kind flavors like
saffron pinenuts, paan, whiskyand a Chotta Bheem range targeting all segments
of consumers from kids to adults.
Commenting
on the new market entry and diverse range of innovative products, Mr. Pradeep Chona, Chairman & Managing
Director, Havmor IceCream Ltd said, “We are happy to announce Havmor’s 8th
market in India. We will introduce a diverse range of pure ice creams
especially for consumers in Delhi taking into consideration the rich history
& mouth-watering food as well as high consumption of icecream. With Havmor,
they will now enjoy pure and creamy varieties of unique flavors. We are
confident that within no time, Havmor will reach every part of the city;
gradually capturing the taste buds across North India.” The INR 100 crores
new state-of-the-art ice cream manufacturing facility at Faridabadaims to
complete the first phase by December 2016. The facility will manage a complete range of
pure icecreams using milk as the main ingredient and maintaining the highest quality
standards. In addition to the two plants in Gujarat, the new manufacturing
facility will streamline the production as well as efficient distribution
across the northern market.
Commenting
on the growth and expansion plan, Mr.
Ankit Chona, Managing Director, Havmor Ice Cream Ltd. said, “We
are excited to be in New Delhi. As part of our exclusive retail expansion, we
are planning to open 10 exclusive ice cream parlors in New Delhi by June 2016
and another 25 by the end of the year.
We are one of the fastest growing ice cream brands in India and we see
huge opportunity for growth in the pure ice cream segment. The group has grown
to INR 450 crore in the last fiscal and aims to increase the turnover to INR
1000 crore by 2020.
He further
added
“The ice cream industry in India is expected to grow to INR 7000 crore by 2018
and with our new product launches this summer, we aim at indulging our newer
markets with new flavors by treating them with pure, fresh and creamy Havmor
ice creams made with 100% pure milk.”
Currently
with over 30,000 retail outlets &with a strong presence in Maharashtra,
Rajasthan, Madhya Pradesh, Goa & Telangana, Havmor will aggressively expand
its operations through various retail partnership and ice cream parlors across the
northern region.
Today,
Havmor has 160+ icecream varieties and ranges under its portfolio; which
includes Premium Range, Signature Range, Blockbuster, Turbo Cones, 98% Fat
Free, 100% Sugar Free, Ice Cream Cakes & Pastries, Ice Cream Sandwich,
Assorted Candies, Ready to Eat Cups, Novelties, Bulk Packs, Combo Packs, etc. Havmor Ice
Cream is available in various packs and price range starting at INR 10 to INR
350.
About Havmor: Havmor, a renowned ice cream & food brand
headquartered in Ahmedabad, Gujarat has delighted many with its 30,000+ ice
cream outlets spread across Maharashtra, Rajasthan, Madhya Pradesh, Goa, Delhi,
Punjab & Telangana apart from Gujarat and it will soon spread pan India.
Havmor offers a wide range of over 160 ice creams, each manufactured at its
hi-tech plants which are ISO 22000:2005 certified. Havmor has also been
honoured with prestigious Times Food Award for being the best ice cream brand
for eight consecutive years! It recently won the maximum number of awards in
“The Great Indian Ice Cream Contest 2016” organized by Danisco Dupont in Delhi.
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