by Shrutee K/DNS Mumbai, May 27, 2018: Mumbaikars gathered to join the beach clean-up drive, led by Afroz Shah, winner of the Champion of the Earth award, at Versova beach. Present to support the cause were Erik Solheim, United Nations Under-Secretary-General and Head of UN Environment and Aditya Thackeray, Leader and Chairperson of the Shiv Sena and President of Yuva Sena . United Way Mumbai, the community impact partner, along with Coca-Cola India joined the movement by the citizens of Mumbai and announced the symbolic adoption of four high footfall beaches in Mumbai including Versova. ‘Clean Shores Mumbai’ is a special community impact initiative which aims at enhancing the state of overall cleanliness of the city beaches and contribute towards mitigation of marine pollution and conservation of marine ecosystem through strategic and sustained interventions enabled by public-private partnership. By supporting this program, United Way Mumbai and Coca-Cola India will
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