SoCheers Infotech India’s first social networking website a mash-up between Facebook & Google Docs

by Shrutee K/DNS

SoCheers Infotech is full-fledged digital marketing agency with the objective of taking brand stories online, creating vivid experiences for end-users and bridging the gap between technology and creativity. Revamped in 2013, with a portfolio of only 2 clients to more than 50 clients currently, SoCheers Infotech has come a long way and services brands across varied industries. Not a part of any rat race, SoCheers believes in competing only with their former selves, which helps in improving the extent and quality of their services with every passing day.

SoCheers first started out in 2011 as India’s first social networking website, a mash-up between Facebook & Google Docs. What brought about SoCheers.com was the need for college mates to share presentations, notes, videos and have a small community of their own which is not public. A little ahead of its time in India, Socheers.com had the option to be customized to 26 regional languages, boasted for personal jukeboxes (something like YouTube playlists), in-browser video chats (way before Facebook made its debut in video) and a lot of other customized features on friend requests.

After college, SoCheers.com died with the corporate dreams and rat races, only to be revived later in 2013 as an end-to-end digital services agency. With the dream to taking brand stories online, co-founders Mehul Gupta and Siddharth Devnani started operating with personal laptops, self-schooling themselves on Photoshop and Content Writing. Starting off with just 2 interns, today 3 years later, SoCheers employs 30 people and services 50+ brands on a monthly basis. The company, which was founded in Mumbai, India, has grown to meet global requirements, helping brands across the globe to brand and market online. The company’s vision is to make a difference in how customers see brands and engage in whatever way possible to add to the society at large.

SoCheers believes in diversity and that is showcased in the backgrounds of all the people who work at SoCheers even today. Their team is an amalgamation of ideologies that emerge from various backgrounds – corporates, startups and family businesses. A thread of passion that runs through them, driving them to be the best at what they do!

SoCheers has worked across various industries and sectors such as banking, automotive, fashion, hospitality, F&B, technology, pharmaceuticals, retail, e-commerce, real estate, music & entertainment, home appliances, consumer durables and human resources. The company not only provides digital branding solutions but also offline activations, which can then be taken online. The company’s core is its people who are defined as Responsive, Curious, Passionate, Smart and Open.

Exhaustive list of clients that SoCheers has worked with:

Digital Strategies	Website/Tech	Offline Integrations
Deltin Group of Hotels & Casinos	Saboro.in	Baggit
Mahindra Rise	Swayos.in	Phoenix Marketcity, Kurla
Mahindra AQ	Thebreakbreaker.com	The Deltin, Daman
Mahindra Experience	Deltinlife.com	Deltin Royale – Casino, Goa
Mahindra SUVerance	Biguineindia.co.in	Mahindra Saboro
Mahindra Saboro	DiBellaCoffee.in	Mahindra Experience
Ditto TV	PhoenixParagonPlaza.com	Viacom 18