Volkswagen India kick-starts Ameo roadshow through a 360-degree media campaign from Pune
Pune plays host to 1st Ameo roadshow
Exclusive preview of Ameo at Volkswagen dealership
Opportunity to Pre-book the Ameo
Ameo roadshow to horde a 360-degree campaign through Print, Digital and Radio media
by Shrutee K/DNS
Pune : Volkswagen, Europe’s leading car manufacturer, commences the next phase of its pre-launch campaign for the made in India and made for India car line Volkswagen Ameo. The Ameo symbolizes the start of a new and mature phase of life, calling for a new way of thinking and is designed to meet the requirements of young & urban Indian customers.
Through this campaign Volkswagen invites prospective customers to touch and feel the first sub-4 meter sedan from Volkswagen and avail the opportunity to pre-book the car at their nearest Volkswagen dealership. Ameo roadshow will horde a 360-degree campaign through Print, Digital & Radio media and on-ground engagement.
As part customer engagement during roadshows, a series of 3 films will be played at all dealerships encapsulating the essence of Ameo’s first in class features - driver assistance system like cruise control, rain sensing wipers and reverse parking camera. The films appropriately underline Volkswagen’s understanding of the requirements of Indian consumers and are presented in a humorous yet compelling manner.
Additionally, prospective customers can access details about the Ameo from the exclusive mobile application or the Volkswagen corporate website http://www.volkswagen.co.in. The mobile application will be made available on android as well as iOS platforms.
The Volkswagen Ameo made its world premiere at the Delhi Motor Show 2016 and will be available with two fuel options - 1.2L 3-cylinder MPI and 1.5L 4-cylinder TDI engine. Keeping in focus the comfort and convenience of its driver and passengers, Volkswagen Ameo will be equipped with first in segment features like cruise control and rain sensing wipers along with static cornering lights. Safety is always been of paramount importance for Volkswagen and Ameo is equipped with dual front airbags and ABS as standard fitment across variants.
The online films can be viewed by clicking on the below YouTube links:
Reverse parking camera: https://www.youtube.com/watch?v=yPZhXEjPZHg
About Volkswagen:
Volkswagen, a leading carmaker in Europe, sells its broad model range, from the up! to the Phaeton, in more than 150 countries worldwide. Volkswagen currently offers the Polo, Vento, Jetta and Beetle in India.
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