Arrow unveils India’s First SMART SHIRT with Ayushmann Khurrana

by Shrutee K/DNS

Mumbai : Born in 1851, Arrow the blue blooded American brand today launched India’s First SMART SHIRT following the success of the Revolutionary ‘Arrow 4in1’ shirt, the brand has taken innovation to the next level with the introduction of the SMART SHIRT, a technology enabled shirt which serves an actual purpose, other than just making you look sharp.

First of its kind in the country, the Smart Shirt^TM lets you multi-function with just a tap on your smart phone. From opening your favorite app on your mobile phone to sharing your business card or LinkedIn profile, one tap and the Smart Shirt^TM does it for you. To launch this technologically fashionable shirt was multi-talented Actor and Singer - Ayushmann Khurrana, who is known for his love for all things technology.

Speaking on the launch, Ayushmann Khurrana said, “I was super excited with the Arrow 4in1 shirt and its uniqueness, but now after witnessing the Smart Shirt, I cannot wait to use it. Wearing this shirt not only makes you look sharp but will also give you the power to share your details and make changes with just a tap of the cuff. It’s a product that we all knew we wanted but weren’t sure of its existence, Arrow has made it possible and I am sure every professional will invest in it. I personally cannot wait to see what Arrow comes up with next.”  

Designed keeping in mind the needs of the bold new professionals, this multi-functional aspect of the shirt is fascinating and also makes functionality easier, better and faster. A first of its kind shirt, introduced by Arrow, will also enable the user with a NFC enabled smartphone to perform key tasks like sharing business profiles, launching favorite app, playing favorite music or even putting the phone on a chosen mode. All one needs to do is upload the exclusive Arrow mobile app and program the chip as per the user’s requirement. Users will then be able to tap the cuff on the smart phone to perform the programed tasks.

Mr J Suresh - Managing Director and CEO at Arvind Lifestyle Brands Ltd said, “We are living in an amazing time where everything in some way interacts with the other using smart technology. Fashion and technology that operated independently in the past are now becoming eloquently intertwined with each other and we are glad to be a leader in this space today. It is a very exciting time for us Arrow launches the world’s first smart shirt and the patent for the same is in progress. We want to change the way we interact with our clothes and the launch of the Smart Shirt^TM is a strategic step towards building innovation in the retail segment.”

The Smart Shirt^TM is not just a gadget garment but also provides premium styling and fit. Made with 100% cotton it is easily washable, iron friendly, beep free under metal detectors and harmful radiation free, the Smart Shirt^TM is indeed an innovation.

The occasion also saw an eminent panel of Fashion Experts, Narendra Kumar and Ami Patel discuss the emerging convergence of Fashion and Technology with Tech Guru Rajeev Makhani and Ivan Mehta. Also on the panel was Mr J Suresh - Managing Director & CEO at Arvind Lifestyle Brands who spoke about the incorporation of technology in fashion.

The Smart Shirt^TM is now available at all Arrow outlet and Arvind’s own and India’s first true omni channel platform NNNow.com, priced at INR 2999 only.

About Arrow- Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. It has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, this exceptional brand has a range that suits the corporate corner office decision-maker as well as it does the young professional who, someday, seeks to get there.