Big Bazaar joins hands with the biggest brands for “Hum Taiyaar Hain” Campaign
Future Group’s Big Bazaar is back with one of the most popular and eagerly awaited sales across India
by Shrutee K/DNS
Mumbai : Big Bazaar (Future Group), India’s retail giant has partnered with the top brands - NIVEA, PRESTIGE, MILTON, UNICHARM (MAMY POKO PANTS), KELLOGGS, PAPER BOAT, 3M, MTR, RASNA and DELMONTE for the popular and most awaited ‘Maha Bachat’ sale. This partnership will be in the form of a campaign “Hum Taiyaar Hain” which will feature the CEOs and MDs of the respective brands communicating to the audience that they are ready with their products on stand for the ‘Maha Bachat’ sale. The motive behind the campaign is to mark the efforts of the brand partners who invest equal amount of enthusiasm and dedication to make the sale possible. Also, for the first time these brands are voicing their support for ‘Maha Bachat’. The sale will be held from the 13th till 17thof August 2016 across all Big Bazaar stores in India.
‘Maha Bachat’ sale has garnered tremendous success in the past 10 years and it is back again with some exciting offers for the customers. The “Hum Taiyaar Hain” campaign will principally revolve around the CEOs and MDs making it loud and clear to the customers on how they’re well in advance prepared for the upcoming ‘Maha Bachat’ sale. Different print and other advertorials will showcase the brand heads giving out the message of the campaign. There are big sales, big discounts and big savings on over 300 brands across all cities.
Big Bazaar Spokesperson’s quote, “Maha Bachat which is in its 11th year, offers incredible discounts on every product and every brand, it is an unparalleled opportunity for customers to save on everything they buy. A sale of such incredible proportion is impossible without our partners just like us, they too prepare for it months in advance and work towards the success of ‘Maha Bachat’ every year. Continuous cooperation from partners is a definitive and crucial factor in Maha Bachat’s success over the years. So let’s have a campaign that shows this partnership.”
The consumers will witness some amazing deals and offers in the 5 day ‘Maha Bachat’ sale on the best of brands from across the nation. It’s time to make the most from the ‘Maha Bachat’ Sale at the nearest Big Bazaar store.
About Big Bazaar: Big Bazaar was founded in 2001 by Mr. Kishore Biyani on the principle of providing low prices on the broadest assortment of merchandise. Currently, they have 270+ stores in the country. Big Bazaar is a part of Future Retail which is the flagship company of Future Group, India’s retail pioneer catering to the entire Indian consumption space. Through multiple retail formats, they connect a diverse and passionate community of Indian buyers, sellers and businesses. The collective impact on business is staggering.
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