Life Health Foods launches Almond Fresh India with Brett Lee

by Shrutee K/DNS

Mumbai : As young and old India alike wakes up to a more healthy existence, moving towards increasingly positive and conscious lifestyle choices, Life Health Foods (India) Pvt. Ltd., a pioneer in the health beverage segment, presents plant milk extracted from almonds for the first time in India under the brand name ‘Almond Fresh’. A rich source of Calcium and Vitamin D, Almond Fresh is made from the highest quality Californian Almonds. It is available in Natural, Chocolate and Vanilla flavors in 200 ml and 1l formats. 

Brett Lee, leading Australian fast bowler & cricket personality, is the Brand Ambassador for Almond Fresh. Throwing his support behind this new product, Lee enthusiastically says, “I am passionate about healthy products that taste great and it’s exciting to see almond milk now available in India. I encourage people young and old to try this great new health drink which is a good source of calcium and vitamin D with lower calories than dairy milk.”

Mr Rohit Bhagat, Business Head, Life Health Foods (India) Pvt. Ltd., says, “Almond Fresh is an innovative and nutritious health beverage from the stable of Life Health Foods. Traditionally, almonds have always been popular in our culture for their richness and nutritive value. We are sure almond milk will also earn a deserving spot on the Indian breakfast table. Low in calories and rich in calcium, Almond Fresh with its fabulous taste will appeal to a rising segment of health conscious Indians. With the launch of this product, we hope to move a step forward in creating healthy future generations of India”. The formulation and technology for making almond milk has been designed with the support and careful oversight from the parent company from Australia. Almond Fresh with its mild nutty taste provides Calcium and Vitamin D that supports good healthy bones and teeth. Being plant-based,Almond Fresh is naturally Cholesterol Free, low in Sodium and preservative free. Almond Fresh can also be the next best friend of your breakfast cereal. Guess why? It is lower in Calories than both regular dairy milk and slim dairy milk, Almond Fresh is lactose free, adding further appeal to vegan and  lactose-intolerant consumers.

With the launch of Almond Fresh, Life Health Foods becomes one of the most formidable players in the category of ready-to-drink dairy alternatives and though a niche segment currently, the category of Non Dairy alternatives is growing at the rate of 20% year on year. On the international front too, almond milk has become a major success story as consumers around the world switch to the great taste and health benefits that almonds are well known for.  

Life Health Foods is particularly enthusiastic about bringing Almond Fresh to the breakfast table of today’s young and vibrant India – the section of Indian society, which believes in designing their own lives and living their passion. The company believes that Almond Fresh with its combination of great taste, several health benefits and affordable cost will be the top choice of health conscious Indians.

About Life Health Foods: The spirit of the company itself is as young and fresh as the new product Almond Fresh. Life Health Foods (India) Pvt. Ltd. is one of the leading soy milk manufacturers in India. The company was registered in 2003 and started out with a single set-up in Mumbai. Today, it has spread its wings across 17 cities all over India to reach out to a maximum number of people.

For its popular ‘Soy Milky’ soya milk range, Life Health Foods uses advanced technology to extract soy milk from soybeans, eliminating the bitter and beany taste commonly associated with soy milk products in the process. Food safety and quality is an unnegotiable priority for Life Health Foods; this is achieved through associations and technology agreements with leading international organisations in this field. The company aims to use the world’s best technology to serve delicious and nutritious products and aims to help grow India towards healthy generations. Life Health Foods International has a long-term vision of ‘Enriching lives through creating Innovative, Plant-Based Foods’. It sells products around the world, with offices in Australia, New Zealand, Thailand, China, India and the United Kingdom.

About Mr Rohit Bhagat: Mr Rohit Bhagat has been instrumental in expanding the distribution of Life Health Foods (LHF) products to 17 cities across India and in launching the company’s new product line of almond milk under the brand name ‘Almond Fresh’.  

A marketing and retail professional, Rohit Bhagat has worked in the FMCG & Retail Trade for over 17 years, with organizations including Reliance Retail, Aditya Birla Retail and ICICI Bank.