Zee Unimedia to manage revenue monetization for Living Foodz

by Shrutee K/DNS

Mumbai, August 23, 2016: The Ad Sales account of Living Foodz, which was being managed by Helios Media since the channel’s inception, has moved to Zee Unimedia - the specialized Ad Sales subsidiary of Zee Entertainment Enterprises Ltd. - with the strategic intent of leveraging Zee Unimedia’s expansive market coverage and connect with the business fraternity that will propel the channel into a high growth trajectory. Zee Unimedia has taken charge of the ad sales mandate of Living Foodz effective August 2016.

Launched in September 2015, Living Foodz has successfully sustained its leadership position in the food and lifestyle genre by a combination of highly engaging content as well as digital and on-ground properties, managing a well-balanced position between mass appeal and premium programme content. The channel which is a one-stop destination for food, travel and lifestyle, continues to raise the bar for entertainment in India and lives up to its motto of making food fun!

About Living Foodz: Living Foodz is India’s first international, 24-hour food and lifestyle television channel based in Mumbai, India. It is a part of the Living Entertainment brand of channels, which is owned by Essel Group and distributed within the country by Zee Entertainment Enterprises Limited . Launched in September 2015, Living Foodz explores the evolving social status of food, moving out of the confines of the conventional kitchen and home, and into a world of travel, adventure and culture. It’s innovative and path breaking shows aptly capture its philosophy ‘Where Food is Fun’. Living Foodz is the first lifestyle channel in India to fuse premium show formats and international quality with themes that reverberate strongly with the up worldly-mobile urban Indian audience. Travel, adventure, music, fusion food, international cuisine and lifestyle trends are significant elements of the shows. The channel brings the best and most unusual cultural aspects of the subcontinent to viewers.

The channel has a strong line-up of chefs, restaurateurs and food aficionados such as Ranveer Brar, Kunal Kapur, Rocky Singh, Mayur Sharma, Gautam Mehrishi, Vicky Ratnani, Maria Goretti, Pankaj Bhadouria, Ajay Chopra and Rakhee Vaswani. This year, Living Foodz launched its flagship show ‘Ganga, The Soul of India’ which saw actress and producer Dia Mirza on Indian television for the first time. Apart from television programming, the channel also connects with the audience through specially curated events and on-ground celebrations of food and culture. Whilst the channel’s television viewership has climbed rapidly since its launch, it has also garnered a significant online fan following due to its engaging and informative style content. Having raised the bar for Indian lifestyle and entertainment on television, Living Foodz has steadily gathered a strong fan base for its unique offerings, and promises more such fascinating shows in the months to come.

About Living Entertainment Enterprises Pvt Ltd:

Living Entertainment Enterprises Pvt Ltd in India is the company housing all the brands of the Living network belonging to Essel Group. The Living Group of channels already exists in the international markets catering to a large audience in the health and lifestyle space. Living in India aims at bringing alive all things factual with an element of entertainment in order to appeal to global audiences. The Living group of channels in India will truthfully echo the ‘Living’ philosophy and encompass everything that will help one to discover, awaken and transform oneself.

The company’s pioneer channel is Living Foodz the international food & lifestyle channel that has a universal feel and appeals to the new age Indian. In the future the space will see launch of more channels under the Living Entertainment group fulfilling the growing need of Factual Entertainment of the audiences.