COMMUNICATE INDIA BAGS PR MANDATE FOR HARD ROCK CAFE

by Shrutee K/DNS

Mumbai : Communicate India, a rapidly growing 360 degrees brand solutions and Public Relations firm, has won the PR mandate for Hard Rock Café. The mandate requires escalating their brand to even greater heights along with handling the strategic planning and communications for Hard Rock Cafe across key target markets. The successful association materialized after a series of multi-agency pitches involving top-notch companies, bringing to light Communicate India’s flair for path-breaking innovations and creativity.

Revolutionizing live music especially in the ‘Rock’ genre, Hard Rock Cafe has a rich legacy of over 46 years in the entertainment and hospitality space with a total of 209 cafes, hotels and casinos across the globe. A part of JSM Corporation's chain of leading theme restaurants, Hard Rock Cafe has brought onboard Communicate India as its major communications partner. Jay Singh, Co-founder and Executive Director, JSM Corporation said, “We were keen to associate with a company that understands market functionings and take our brand to even greater heights. We feel that our association with Communicate India will deviate from the regular mode of operations, owing to their efficient strategic and tactical approach to brand communication.”

Speaking on the successful association, Akshaara Lalwani, Founder and Director of Communicate India said, “This is the start of a great association for us. An international leader in the hospitality industry, Hard Rock Cafe continues to be original and unconventional in their workings, which is a perfect match for the values that Communicate India stands for. We look forward to delivering robust campaigns that aid in creating a gratifying perception to customers and consequently grow the Hard Rock Café brand in India.”

About Hard Rock Cafe: With a total of 209 venues in 67 countries, including 161 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock houses the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website.

About Communicate India: Communicate India is a 360 degrees brand solutions and Public Relations firm which handles clients across verticals including Corporate, Finance, Health & Fitness, Real Estate, Lifestyle, Media, Human Resources and more. The agency goes beyond the traditional PR mandate and offers its clients value added services like events planning, social media solutions with content support, media planning and buying, and direct marketing.

Communicate India’s client list includes international MNC’s and Indian blue chips like Cytecare Hospitals, Mindshare, Hershey’s, Hakkasan Mumbai, Mounthill Realty, Book My Show and Metropolis Healthcare to name a few.