Sonalee Kulkarni Launches Max Fashion’s Boho Inspired Autumn Winter collection
by Shrutee K/DNS
Mumbai, August 11, 2016:The pretty and petite Diva of Marathi film
industry, Sonalee Kulkarni today unveiled Max’s fresh Autumn Winter Collection
at the Max store in Viviana Thane. Popularly known as the poster girl of
Marathi films, Sonalee created a buzz with Max shoppers and launched the new
collection in her own glamorous style! Sonalee chose her personal favourites, the
trendy culottes and jacket to
walk the ramp and launch the Max
Autumn Visual Lookbook.
Speaking
at the event, Sonalee says, “I
love the fashion and flair Max follows and their new Autumn Winter Collection truly celebrates people who want to be the
trend setters in their own unique way. I am excited to present you the Max’s
Bohemian inspired Autumn Winter Lookbook
that features my personal favourites from the collection. I chose Max’s culottes and jacketas my outfit today because
along with being stylish and comfortable, this lovely outfit celebrates my zest
to explore the world”.
Highlighting the key
trends of the Autumn Winter Collection, Mr. Piyush Sharma, Regional Manager, West, Max
Retail said, “We are very excited
to have Sonalee, the fashionista of the Marathi film industry, present the
first look of Max’s Bohemian inspired Autumn Winter 2016. Sonalee is known for
being a trend setter in the Marathi film industry and our new Look book features
her personal favourites. Max’s Autumn Winter campaign celebrates ‘Life’s out
there’, a belief that every customer wants their own personal style to reflect
through the fashion they wear. The Look book encourages our customers to be
trendy and radiate their personal style and look like the fashion trendsetters
every day”.
Commenting
about the association, Arjun Singgh Baran & Kartik Nishandar Director’s
at GSEAMS (Global Sports Entertainment And Media Solution) said, “We
are glad to associate with Max Fashion again, this time with Max Diva
Sonalee Kulkarni. She is the first Marathi Actress to be a part of such
kind of association. We are extremely happy to partner with Max Fashion who are
known to introduce new trends in the Indian Fashion
Industry”.
Brief note about the collection-Hoodies, Jeans, Boots, a nip
in the air and flushed cheeks, as the weather turns cooler Max brings to you the
All New Autumn collection! The new collection is all about giving you the nudge
to do what you always dreamt of doing. Travelling to unknown places, seeing the
world and discovering the real you and doing it in style.
The womens wear collection pays tribute to
the nomadic bohemians. Flared denims, Bohemian maxi dresses and scarf prints
are accentuated by tassel and chain details. Dainty floral prints are the key
highlights that can be seen in varied sizes and combinations. It features
seasonal staples, as well as diverse color palettes exclusively for fall and
winter, all at highly competitive prices. With ever classic monochrome tones
showered with burgundy, along with hints of jade. With Indian culture and
nomadic prints from around the world, the latest range of Indian wear will make you want to update your wardrobe. Menswear takes its inspiration
from the 90s music era with a tribute to the grunge rock legends, the story
uses shades of black, grey, navy, plum and teal. Kids wear takes inspiration from the woods with the all-time
favorite bear featuring as the mascot, polo’s to Henley neck tees, fun graphic
print tees, color blocked shorts, this collection has it all for the younger
boys while rugged army inspired battle stripes are a highlight for the older
boys. Girls can
dress up in cute pastel colours dresses, jumpsuits and skirts. From denim to
laces, this vibrant collection of clothing for girls can be the only fashion
destination.
So step out, make a wish, follow
your dreams, and listen to your heart because “LIFE’S OUT THERE!”
About
MAX: Max
is the leading fashion brand offering customers a one stop shop for clothing,
accessories and footwear needs for the entire family. Max, a fashion brand of
Landmark Group has pioneered the concept of ‘Latest fashion at great prices’
in the country, thereby offering the discerning shopper a vast choice with
international fashion & quality. It offers apparel, footwear &
accessories that are of the latest fashion trends. The store ambience offers an
international shopping experience making shopping for the entire family an
absolute delight. Globally Max has over 350 stores across 16 countries and in
India, Max has more than 150 stores across 60 cities. The brand plans to have a
network of 160 stores in India by the end of FY 16-17.
About GSEAMS: One
of the fastest growing Studio in Marathi Industry spread across in Film -
Television Production, Film Marketing – Promotion & the only co operatize
Talent Management Company which also manages Sonalee Kulkarni.
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