CaratLane opens its store in Mumbai at Infiniti Mall Mumbai
by Shrutee K/DNS
CaratLane, India's leading omni-channel jeweller has opened its 3rd
store in Mumbai Metropolitan Region, at Infiniti Mall, Malad West. For a brand that’s on a
mission to democratize access to jewellery, this store launch, the 19th in the
country, is another step forward in expanding its retail footprint and making
its jewellery more accessible.
Situated at one of
the most happening malls in the suburban area, this outpost of CaratLane - a Tanishq partnership, is designed
to usher in a uniquely smart jewellery buying experience. “We are extremely
proud to launch our second store in Mumbai which exudes an unrivalled aura.
This store has a cosy decor, open door, bright
setting and lots of warmth to offer,
providing the perfect setting for a truly memorable jewellery buying
experience. The
store also houses a Solitaire Corner and the virtual try-on 'magic mirror' for
those 'just looking' moments. Our store here is a testament to our commitment
to make modern, affordable jewellery increasingly accessible.” Mithun
Sacheti, Founder & CEO CaratLane said, while speaking about the launch.
“We believe that
jewellery should be for everyone and not for a select few. Through our
StreamLane™ system, we eliminate inefficiencies from the supply chain resulting
in savings of up to 20% over traditional retailers that we pass on to our customers” Mr. Sacheti further
added.
Store Address:
Infiniti Mall, GF 041, Upper Ground Floor, No.504, New Link Road,
Malad (West), Mumbai - 400064
Store Contact No: +91
9920222500
About
CaratLane:
CaratLane, India’s
1st true omni-channel
jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan.
CaratLane was incepted with a courageous objective – to make beautiful
jewellery accessible, affordable and forever wearable. As a 21st century jewellery brand,
CaratLane collections draw design inspirations from a strong historical legacy
and interpret them in a modern theme. With the new-age woman as a muse, the
design philosophy at CaratLane is to make jewellery which makes the wearer
‘feel’ beautiful, drawing out her compelling individuality, inner confidence
and self-esteem.
CaratLane is known
for its signature jewellery-buying experience across all platforms. Along with
the website which is India’s largest online jewellery destination, CaratLane
has over 13 brand stores across the country. The stores bring the seamless
jewellery buying experience with a no barrier access to all jewellery, along
with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique
Try@Home feature for jewellery buyers in the country, where customers can book
an appointment, get their desired jewellery delivered at their doorsteps, and
try them at their comfort with no-obligations to buy.
Further, in 2015,
CaratLane launched its first-ever revolutionary virtual try-on app – the
Perfect Look App – which enables jewellery buyers to try multiple pieces
without, literally, having to putting them on. CaratLane integrates the
StreamLane™ system to eliminates inefficiencies from the supply chain. It keeps
the overheads low and enables CaratLane in efficient delivery, along with
bringing forth savings of up to 20% to customers, over retail costs, without
compromising on quality.
Facilitating the diamond-buying
experience in India, CaratLane stores include a Solitaire Lounge to assist
diamond buyers to find the perfect solitaire. CaratLane diamond consultants are
also available 24X7 at toll-free number 1-800-102-0103.
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