SAB launches TV, Biwi Aur Main real drama behind the scenes or should we say screens

by Shrutee K/DNS

What happens when one cannot differentiate between reel life and real life? What happens when the drama that unfolds on the television screen also becomes the drama of your life? Caught in-between reality and fiction is television serial producer and protagonist Rajeev Gupta (Karanveer Mehra) in Sony SAB’s new comedy drama TV, Biwi Aur Main. The show will take the audience through the daily wonders and blunders of the television industry. Premiering on Tuesday, 13^th of June, every Monday to Friday at 21:30 hours, TV, Biwi Aur Main will present a fresh perspective on a producer’s stressful yet amusing life.

The plot revolves around the daily struggles of a 32-year-old daily soap producer Rajeev Gupta, played by Karan Veer Mehra. Rajeev lives with his educated, modern and practical wife Priya, played by Shruti Seth. Together, they have a son Gappu, played by child actor Siddharth Dubey. Priya strongly dislikes ‘saas-bahu’ dramas and believes them to be regressive and a waste of time. On the other hand, his mother played by Madhuri Sanjeev, lives and breathes television and its daily soaps. She is very proud of her son, whom she considers a big celebrity and ever-so-often likes to flaunt his photographs which appear in the tabloids.  So immersed is she in the world of make-belief that she tends to live her life in accordance to the TV shows. In addition, Rajeev’s mother also enjoys dominating her husband, played by Ashok Lokhande and her daughter-in-law Priya.

Rajeev is the producer of the popular TV show ‘Bindiya, Shringar Ek Suhagan Ka’ where the lead character of Bindiya is played by the on-screen actress, Naina Sharma.  The role is essayed by actor Tanvi Thakkar. Naina/Bindiya is the typical sanskaari-bahu pretty, well-maintained, and a melodrama queen! She is India’s favourite bahu and the ideal daughter-in-law for all eligible bachelors. The male lead of the daily show is Kushal essayed by Karan Goddwani and Naina cannot tolerate him. She leaves no opportunity to make it obvious that he is the replaceable one in the show and not her.

Bindiya’s greatest fan is Rajeev’s Amma. She watches the show so religiously that she is convinced of Bindiya being a real person. She and her friends treat her as the epitome of all daughter-in-laws and very often gives lectures to her real bahu Priya to behave like her. No matter, how much, Priya tries to make her believe, that Bindiya’s not a real person, she always discards her opinion by saying, that she’s obviously jealous of Bindiya. This camaraderie between mom-in-law and daughter-in-law will leave the audience in splits.

Comments:

Mr. Neeraj Vyas, Sr. EVP & Head, Channel SAB and MAX cluster of channels

“TV, Biwi Aur Main reveals a very different perspective of an Indian television producer’s life. It shows the daily struggles of our protagonist as he manages to juggle between his professional and personal life Our endeavor at SAB is to present fresh, novel concepts in the comedy genre through our shows. Stealing the real and integrating it into reel always makes for a multitude of lighter moments.”

Mr. Sumeet Mittal, Founder and Director of Shashi Sumeet Productions

“This show is very close to me as in a way it's going to show the life TV producers such as myself, of course in a fun way. It's a fresh story coming first time on Indian television and Indian audience are eager to know the life on the production sets. We have tried to bring that out in a very simple and entertaining way. I'm thankful to Sony SAB for making such a fresh show.”

Tune into TV, Biwi Aur Main from 13^th June onwards, Monday to Friday at 21:30 hours daily and experience the hilarious travails of those behind the screens of Indian television

Star Cast Details:

Karan Veer Mehra as  Rajeev Gupta	Tanvi Thakkar as Bindiya/ Naina
Shruti Seth as Priya Gupta	Karan Goddwani as Kushal Kapoor
Ashok Lokhande as Bauji	Ashwin Kaushal as Sagar Basu
Madhuri Sanjeev as Amma  Siddharth Dubey as Gappu Nitin Bhatia as Ashok Lamba	Khushboo Thakkar as   Tanvi Shinde Akshay Bhagat as   Aslam Chacha

About Sony SAB: Launched in March 2005, Sony SAB is part of the network of television channels owned by Multi Screen Media Pvt. Ltd. With a core brand promise of ‘Asli Mazaa SAB Ke Saath Aata Hai’, the channel strongly believes in showcasing family humour. Sony SAB, with its impressive line-up of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like silent comedy is dedicated to promoting an enjoyable ‘family-viewing’ experience. Its current programming mix includes Taarak Mehta Ka Ooltah Chashmah, Chidiyaghar, Trideviyaan, Icchapyaari Naagin and Sajjan Re Phir Jhooth Mat Bolo. The channel is broadcasted nationally and is available in more than 100 million households in India and internationally in more than 150 countries reaching over 25 million households.www.sabtv.com

About Sony Pictures Networks India (SPN) : Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.SPN comprises of 29 channels including Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great Indian Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB, a family-oriented Hindi comedy entertainment channel; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library;  PIX, the English movie channel; LePlex HD showing critically-acclaimed Hollywood films; AXN, an action and adventure-oriented English entertainment channel; Sony BBC Earth, the premium factual entertainment channel, AATH, the Bangla movie channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; Sony SIX, SONY ESPN, TEN 1, TEN 1 HD, TEN 2, TEN 3, TEN Golf HD  – the cluster of sports entertainment channels; YAY!, the kids entertainment channel; SonyLIV - the Digital Entertainment VOD platform and SPN Productions, the networks’ film production arm.

The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition. This recognition of SPN’s unique workplace culture and exceptional people practices is a testament of our employees’ confidence in the organization. Sony Pictures Networks India is in its 22nd year of operations in India.