Xiaomi Diversifies its Product Portfolio with Mi Men’s Sports Shoes 2

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Mi Men’s Sports Shoes 2 mark Xiaomi India entry into the footwear category; will first be available on the company's crowdfunding platform 
BENGALURU, 6 February 2019—Xiaomi, India’s number 1 smartphone brand and world’s largest consumer IoT platform, announced a new product in their range of lifestyle products, Mi Men’s Sports Shoes 2, which bring a unique combination of performance and style to the table.
Raghu Reddy, Head - category & online sales, Xiaomi India said, “2019 began on a very exciting note with us having introduced two new categories already. We are delighted to introduce another new offering in our range of lifestyle products - Mi Men’s Sports Shoes 2 which will go live on our crowdfunding platform. We are positive that our new Mi Men’s Sports Shoes 2 will add immense value to our Mi Fans’ lives, offering the best design and performance at an honest price. ”   
A perfect balance of performance and style
Mi Men's Sports Shoes 2 are engineered with 5-in-1 uni-moulding technology, that combines five different materials making them shock-absorbent, durable and slip-resistant. The fishbone structure allows comfortable cushioning while providing support against accidental sprains.
Mi Men’s Sports Shoes 2 are crafted from breathable, washable mesh fabric allowing easy machine wash. The shoes are designed to allow maximum grip along with high level of abrasion resistance. They will be available in Black, Dark Grey and Blue colours.
Availability: Mi Men’s Sports Shoes 2 will be available on Xiaomi’s crowdfunding platform from 6th of February 2019 with early bird offers starting at INR 2499 and shipping due to start from 15th March 2019.
About Xiaomi Corporation: Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.  With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world's fourth-largest smartphone brand, and has established the world's largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Xiaomi India is the number one smartphone player for four consecutive quarters since Q3 2017, as per IDC.

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