cuponation.in
MARKETING/SPORTS
Gift a Chaddi to
your
Chaddi Buddy this Holi
Mumbai , March 19th, 2013: Holi is
around the corner and so is the irrefutable splash of colours! This Holi, cuponation.in, India’s leading couponing website
goes beyond the regular fare like offering kurtas, colours and sweets online and
instead has initiated a new campaign- “Chaddi for Chaddi buddy”. Playing on the
term ‘chaddi buddy’, the concept behind the campaign is to celebrate this Holi
with your best friend by gifting a colourful chaddi through cuponation.in.
The brand has also roped in Poonam Pandey, well known
for her promised stripping act during the World Cup. Poonam has shot for an
exclusive streaming video for this campaign. She is also the first buyer of the
product and would be gifting chaddis to her Chaddi Buddies this Holi,
which she has availed using a discount coupon at cuponation.in.
Mr. Sahil Shah, co-founder & MD, Cuponation.in said, “As a brand, we have
always come-up with some very innovative ideas be it our Femidom campaign during
International Women’s Day or the latest ‘Chaddi for Chaddi Buddy’ this Holi. We
wanted to grab the attention of the young audience and the fun element of
friendship through the colourful festival of Holi. The campaign gets you a
chance to get playful with the right dose of humour with your closest friends
aka ‘chaddi buddies’. I think this is the right opportunity to not only
celebrate but even reward your friends, realizing your long lasting friendship
this Holi.”
In the history of Holi campaigns, this is one of the
most innovative and creative initiatives. Now don’t just send out your best
wishes for the festival, but gift a colourful chaddi to your Chaddi Buddy (best
friend) this Holi! The video is all set to go live tomorrow on the website
of cuponation.in.
Please refer to the link: http://www.cuponation.in/holi-2013.html
for youtube : http://www.youtube.com/watch?v=RqzKNFkZwOw
About Cuponation:
CupoNation is a leading coupon portal that offers
coupons and vouchers from leading online retailers. After having found a coupon
deal of one’s choice, the user simply has to click on the code, copy and paste
in the billing section of the selected online retailer and make their
purchase.
CupoNation aims to
become one of India’s largest couponing websites. The Delhi-based startup
company (www.cuponation.in) is part of a
larger international conglomerate. Along with current subsidiaries in Poland and
Brazil, more representative offices are already being planned in Italy and
Spain
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