Piramal Enterprises launches ?Polycrol+ Xtra Strong

HEALTH/PRODUCT LAUNCH

Olympic Medallist Mary Kom partners with ‘Polycrol+Xtra Strong’ Now, Action on Acidity & Reflux Starts in just 5 seconds

Consumer Products division of Piramal Enterprises Ltd recently announced the launch of its all new ‘Polycrol+Xtra Strong’ under its OTC segment. Polycrol+ is an antacid that is scientifically proven to provide extra strong action against acidity in just five seconds. The brand ambassador chosen for Polycrol+ is five-time World Champion and Olympic medallist & Padma Bhushan recipient MC Mary Kom.

Commenting on her association with the brand, Mary Kom said, “Given the multi faceted role I play in my day-to-day life as a sportswoman, a wife and a mother I am always on the look out for simple yet effective solutions to disruptions caused by reflux, hyper acidity and heartburn. And it is in Polyrol+ Xtra Strong, that I have found my answer, as it delivers faster relief from acidity and heartburn. While, I love its mint flavour, the pack is also very convenient to carry”.

Polycrol+ Xtra Strong comes with Advanced + Formula of Sodium Alginate and High ANC – Acid Neutralizing Capacity, which makes it the first-of-its-kind solution for people suffering from chronic acidity & acid reflux. Sodium Alginate creates a raft in the stomach that prevents acid reflux resulting in reduced discomfort experienced due to constant sour burps and heartburn. Its higher ANC ensures action starts in just 5 seconds and delivers faster and long lasting relief from acidity.

Underlining the need for a faster relief antacid in India, Kedar Rajadnye, President Consumer Product Division, Piramal Enterprises Limited said, “Being in the market for over 40 years, Polycrol has earned the reputation of the most trusted antacid in the market. As a heritage brand it is also the most recommended one by medical practitioners. Piramal is taking this legacy forward with the launch of ‘Polycrol+Xtra Strong’. Beginning from the product, packaging to promotion, Polycrol + Xtra strong will be the first-of-its kind innovation & we are confident that it will create disruption in the antacid category in the country”.

It is available in 60ml, 170ml and 450 ml at a MRP of Rs. 25.00, Rs. 89.90 & Rs. 145.00 respectively. 

Piramal Enterprises is one of India’s largest diversified companies, with a presence in pharmaceutical, financial services and information management sectors. Piramal Enterprises had consolidated revenues of $ 500 million in FY2012. In the pharmaceutical space, PEL is one of leading custom manufacturing player globally, has presence in the global critical care segment with a portfolio of inhalation and injectible anesthetics and its OTC business is ranked no. 7 in India. PEL is also engaged in drug discovery & research and has strong pipeline of development products. In the financial services space, PEL has a real estate focused PE fund – Indiareit and a NBFC that is focused on lending to real estate and education sector. Recently, PEL has also entered the global information management industry through acquisition of a US based company - Decision Resources Group.