Eternal Perfume, Paris
LIFESTYLE
The
Aroma of Bad Boi- a product of Eternal Perfume comes to India
New
Bad Boi deodorant body spray available
in several variants hits the Indian market
Mumbai, February 2013: Eternal Personal Care (I) Pvt. Ltd, a wholly
owned subsidiary by Eternal Perfume,
Paris that comprises of a strong
portfolio of products with some of the most contemporary French fragrances for
'him and her' will see a launch of a new brand named Bad Boi deodorant body spray in the Indian deodorant market
Targeted
towards young men, Bad Boi deodorant body spray will be launched
in six variants available in 24 cities across India. All the fragrances of the Bad Boi deodorant body spray collection,
after thorough market research, are designed to match different roles played by
the young men today.
The variants offered
by Bad Boi deodorant body spray are:
·
Envy
- A sophisticated fragrance that gives you that confidence to move ahead.
·
Edge
- A refreshing fragrance that helps you live everyday to its fullest.
·
Affair
- A sensual fragrance that women can’t resist.
·
Dash
- An energetic fragrance that brings out the adventure spirit in you.
·
Ace
- An active fragrance that’s great to hang out with the gang.
·
Rave
- An intoxicating fragrance that brings out the party animal in you.
Speaking on this special occasion, Mr. S. M. Menon,
MD & Co-founder, Eternal Personal Care (I) Pvt. Ltd. says, ”Bad Boi
deodorant spray is a step for the Eternal Perfume into new territories and I am
excited to see how these premium Bad Boi deodorant body spray are received by our
youth. Bad Boi deodorant body spray as
a brand and all its different variants were conceived around the various
requirements of the young Indian male.”
The deodorants
will be available at general stores and medical stores all across the country
and will be priced at Rs. 178. For more information on Bad Boi deodorant body spray, please visit: www.badboicult.com
About Eternal Perfume:
Eternal Perfume is a renowned French
company in the perfume business with its headquarters in Dubai and a registered
office in Paris. The perfume company has a wholly owned subsidiary in India
called Eternal Personal Care (I) Pvt. Ltd. Bad Boi deodorant body spray is a
range of products launched by Eternal Personal Care Pvt. Limited. Eternal Perfume comprises of a strong
portfolio of products with some of the most contemporary French fragrances for
'him and her'. The company has an advanced factory in Al-Quoz Dubai, housed by
state of the art system to blend fragrances. The factory produces 10,000 pieces
of perfume and roll-ons per day. Their fully equipped and automated
manufacturing facility is a state of the art plant in Dubai, UAE, the melting
pot of the world’s greatest perfume brands. Eternal's research and forecasting
team tracks world fashion and lifestyle trends to conceive a most formidable
array of fine modern – day fragrances. Their authentic fragrances are created
with a remarkably higher concentration of the core scent while strictly
adhering to recommended maturation procedures which make every Eternal perfume
extremely polished and long lasting with a perfect delivery. Eternal Perfume
also has strategic tie ups with top perfume companies for the supply of perfume
for Bad Boi deodorant body spray and Eternal Personal Care. Having a major
retail presence in the Emirates especially Dubai, Sharjah and Ras-Al-Khaima,
the company aims at establishing its presence in India. Link: www.eternalperfume.com
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