Gitanjali Group

CORPORATE

Gitanjali Group ropes in Salman Khan for Gold and Diamond Saving Schemes

Actor to promote SWARNA MANGAL - Gold Price Protection Plan &
SHAGUN – Jewellery Accumulation Plan

Mumbai, March 18, 2013: Gitanjal Group has added yet another leading Bollywood superstar to its impressive list of brand ambassadors -- the superstar with the macho image both on screen and in real life, Salman Khan.  The star who has regularly churned out superhits each year, is endorsing the Group’s latest consumer offering – two attractive gold and jewellery saving-cum-purchase schemes, Swarn Mangal and Shagun.

While Swarna Mangal is a gold price protection plan, Shagun is a jewellery accumulation plan.  These schemes being offered by the world’s largest integrated diamond jewellery manufacturer-retailer across many of its brands, has been designed to make it easier for consumers to go beyond their budget while purchasing their favourite jewellery, without having to actually spend anything more!

A new campaign featuring the superstar has also been released in the print and electronic media. The TVC shows Salman Khan as a solution provider to his friend who is unable to plan the gold jewellery needs for his daughter’s wedding due to high gold prices. The print ad is a rendition of the same and details out on the plan.

Commenting on Swarna Mangal & Shagun, superstar Salman Khan said, “In India, jewellery is an integral part of all the special occasions like marriages and festivals. It represents prosperity and wealth and buying it is also considered as auspicious. While gold is a traditional favourite, diamonds have also become popular. By introducing savings schemes like Swarna Mangal and Shagun, Gitanjali Group is making it possible for consumers to pick up some dazzling gold and diamond jewellery at very attractive rates.”

"Salman is a superstar with a tremendous mass appeal. He speaks the language of the people and establishes an instant connect with them. He is the perfect choice for reaching out  to consumers and letting them realise how easy it is to plan their jewellery purchase for special occasions like marriage, anniversary, birthday, etc. through regular small savings," says Mehul Choksi, CMD, Gitanjali Group.

Swarna Mangal is the gold price protection plan designed to provide protection against the rising gold prices. Under this scheme one can book a certain amount of gold at current prices and make systematic payments through various channels provided to build monthly gold reserves in 12, 18 and 24 instalments. It offers flexibility in payment and redemption options as well as grace period in case of missed instalments.

Shagun is the jewellery accumulation plan designed to save up to buy jewellery for the big occasions, events like wedding. Under this option one can select the payment interval option from 12, 18 and 24 monthly instalments and depositing the decided amount of money. This plan offers flexibility in easy payment and redemption options, options to vary instalment amount and change the tenure after enrolling and also allows grace period in case of missed instalments.

While Swarna Mangal is available at Gitanjali Jewels, Maya Jewels, D’damas and Shuddhi Jewels; Shagun is available at Exclusive Brand Outlets of Asmi, Nakshatra, D’damas, Gili, Sangini, Diya Diamonds, Parineeta, G Divas as well as stores such as Gitanjali Jewels, Shuddhi Jewels, Maya Jewels and Jewelsouk by Gitanjali.

TVC Link: http://www.youtube.com/watch?v=wHhGFVW2j0s

About Gitanjali Group:

Gitanjali Group is the world’s largest integrated branded jewellery manufacturer -retailer with an annual turnover of over $2.5 billion. Established in 1966, today its activities are spread across the entire value chain from rough diamond sourcing, cutting, polishing and    distribution, and jewellery manufacture, to jewellery branding and retailing gold and diamond jewellery in India and abroad.

The Group pioneered jewellery retail revolution in India by launching Gili way back in 1994. It today owns and distributes eight out of the top ten jewellery brands in the country including Gili, Nakshatra, Asmi, D’Damas, Sangini and Diya.

Over the last two decades, it has expanded operations in USA, UK, Belgium, Italy and the Middle East to China, Singapore and Japan.

Today the group owns large retail chain in the US, Samuels Jewelers Inc.; and has acquired a number of premium brands such as Stefan Hafner, Valente, Io Si, Poratti and others in Italy, and has a fast developing presence in China, the Middle East and other new markets.