INFORMATION TECHNOLOGY
Kobian
Goes Aggressive on the Road shows in Tier II & III cities
Penetrated the cities of Tirunalveli, Nagarkoil, Madurai, Chennai, Hyderabad and Ahmadabad to create awareness on the growing technology of tablets
NEW
DELHI / BANGALORE / MUMBAI, India - March 21, 2013
Kobian, a
leading player in computer peripherals and tablets, continues to target the
customers & partners of tier II & III cities of India through their road
shows. With the focus to create awareness on the advanced technology Mercury
tablets which are available at competitive prices, Kobian aggressively made its
presence in the growing cities of Tirunalveli, Nagarkoil, Madurai and Ahmadabad;
apart from the metro cities of Chennai and Hyderabad.
The road
shows gave prospective customers an opportunity to have hands-on experience on
the complete range of Mercury tablets, available in India. Gaining momentum and
appreciation from previous road shows conducted in the beginning of the JFM 2013
quarter, the road shows were well targeted towards young students, middle
management executives and parents planning to equip their kids with tablets. The
road shows are directed to connect and educate the people to understand their
need and expectation from the tablet before making a purchase
decision.
Kobian
is displaying the popular model of Mercury mTab Neo2 which has been accolade as
the Best Buy Tablet by Gadget Gurus. Along with Neo2, Mercury Dual SIM 7in
Tablet, mTab streaQ , has been a popular model. Mercury mTab7 and mTab Rio are
the Wi-Fi solutions which are best suited for students and education institutes.
End-users experienced the touch and feel of Mercury tablets, cross questioned
Mercury sales and technical team to understand more about the products. Mercury
team saw a successful and good number of footfalls.
Sushmita
Das,
VP-Business at Kobian Pte Ltd said"We
initiated the road show with Metros followed by Tier II and Tier III cities
which saw a great success in reaching out to the end users. Price is one of the
major deciding factors in India which is used as the easiest weapon to enter the
market and create noise, where touch & feel of the product is not required.
Our aim through the road shows was to create awareness among the masses on the
growing technology, after sales service of Kobian and our goal statement 'Making
Technology Affordable' by ensuring the best fit models with features and price
for the masses.."
About Kobian:
Since
its inception in 1978, Kobian has always led the way, breaking boundaries and
taking on new challenges head on. From the onset Kobian has cultured a passion
for innovation through the development of easy-to-use, dependable technology to
bring out the very best in people. Operating
in more than 8 countries around the world, including India, Indian subcontinent,
ASEAN countries and MEA, Kobian applies new thinking and ideas to create simple,
valuable and trusted experiences with technology, continually improving the way
customers live and work.
Kobian
offers a complete technology product portfolio through Mercury and IXA brands,
comprehensively meeting customers' specific needs. Thanks to a solid management
team, Kobian's performance has been consistently strong in volatile
environments.
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