Figuractive Ltd
CORPORATE/SPORTS
If you love Cricket , then you will love Cricket Stars. With the start
of peak cricket season from April 2013, UK based Figuractive Ltd, one of the fastest growing
distributors,manufacturers and license acquirers, today announched its foray
into Licensed toys and consumer electronics. They also announced a tie-up with Reliance Home Video & Games
for distribution of its first range in India- CRICKET STARS, which includes collectible figurines of popular
Cricketers playing in the Indian Premier League. The life-like action figurines were unveiled by Mr. Rikesh Raja, Director, Figuractive Ltd.
and Sweta Agnihotri, COO, Reliance Home Video
and Gamesat a press conference held today. ”We are extremely happy to be in India and are confident that our
product offering will not only be unique but also start and create the culture
of collectables and enable swap and sharing of these collectibles” , says Rikesh
Raja ,Director, Figuractive Ltd .
Figuractive also has plans to introduce figurines and collectibles
related to other sports and entertainment brands as well in the future.
Figuractive’s debut is supported by Carving Dreams and the company officially represents
the company in India. Carving Dreams expanded its scope of work from
negotiating deals and acquiring licences from cricketing leagues on behalf of
Figuractive to the company’s final foray in India today.
Figuractive is a
UK basedcompanywhichspecializes in manufacturing and
distributinglicensedproducts.Figuractive is
rapidlygrowing as ainternationaldistributor,
manufacturerandlicenceacquirer.Figuractive has three arms to the business, the
firstbeing Distribution. Figuractivedistributeslicensedtoys and
consumerelectronicsacross the globe. Brands includesome of the largestfootballclubs
in the worldincluding Manchester United FC, Chelsea FC and FC Barcelona. Some
of the other brands includeHello Kitty, Batman, Avengers and many more.
Figuractive is continuouslyexpanding and
extendingitsdistributorsworldwide.Thesecond arm of the business is
Manufacturing and over the pastfewyearsFiguractive has partnered with some of
the highestcalibrefactories in China to manufacture products such as Digital
Cameras, Head Phones, Kids Watches, Action Figures, Plush Toys, WalkieTalkies
and many more products.Thethird arm of the business is acquiring Licenses.
Figuractive has variouswellknownlicencesacross the globe ranging from Dora the
explorer, Sponge Bob and othercartoons. Figuractive has recentlyacquired the
licence to manufacture and distribute Cricket Action Figures, Collectables and
Consumer Electronics internationally.
Figuractive Ltd forays into India
Announces tie-up with Reliance
Home Video & Games for retailing
Cricket Stars range
MUMBAI, 28th March 2013:
He further adds, ”Our foray into India will mark innovation and
uniqueness in the toy market, which we would take to market, by working closely
with manufacturers and distributors, with finest quality at the most
appropriate price. India is a very serious market for us and we plan to
maximise its potential by continuosly enhancing the range of our product
offerings to our consumers. Reliance Home video and games has an extremely
strong distribution reach and we are sure they will help us in taking the
products to potential buyers acrosss the country”
Adding further Rikesh said, ”with licenses already signed with
multiple IPL teams, Figuractive has put together a unique line-up. If you love
cricket , then you will love Cricket stars, these uniquely crafted sculptures
are not just for collecting but will also add to your display”
Rikesh also adds, ”The company has
charted out its brand building plan and growth strategy underlining consumer
interaction as a core essential. Feedback
from the consumer on quality and furthering the product range alongside
developing the future of Cricket-Stars is of key importance to the company. Figuractive will be rolling out the range to many international
markets like the Middle East, South Africa,
North America & United Kingdom.
So show your support for your team or just for the game you love and
collect all your favourite players. Figuractive has paid a great deal of
attention to player likeness, which will be as accurate as possible so that
players are instantly recognisable. Cricket Stars range is a combined result of
great care, effort and hard work to bring you the most life like cricket
figures this market has to offer.
Cricket is on its way to be one of the biggest sports on the planet and
for many people is one of the most important aspects of their lives. The
Cricket Stars team at Figuractive is made up of avid cricket fans. This
includes Figuractive's Sales/Manufacturing Director Mr. Ravi Mashru and
Figuractive’s Sales/Marketing Director Mr. NeerModha who spends hours every few
days studying the cricket news and religiously watch every single game during
the IPL tournament and fail to miss a match, and the rest of us live and
breathe cricket!
Commenting on the tie up, Sweta Agnihotri, COO , Reliance Home
video and Games said, ”We are
one of the fastest growing toys and games company in Kids leisure space in
India and are delighted to strengthen our range with addition of Figuractive’s
Cricket stars range. This new relationship promises to delight Indian customers
with innovative toy range that also touches every Cricket fan’s heart.”
Cricket is a huge passion for Indians and is one of the most important aspect of their
lives. Figuractive has paid a great deal of attention in creating these figurines,
so as to make it as accurate and life-like as possible. Cricket Stars range
will have player figurines which will be instantly recognisable.
AboutFiguractive
About Reliance Home Video& Games
Reliance Home Video & Games is the leading player in the Indian Home
Entertainment industry & also a key player in the Toys & Games
licensing and merchandising industry.
The company is the exclusive licensee to prestigious studios including
Universal Pictures International BV, Paramount Home Entertainment Global &
Dream Works Animation SKG, Inc. With
its robust pan India distribution network, the company has ensured reach for
the Bollywood and Hollywood products, not only in urban market but also mass
markets.Reliance Home Video & Games has launched iconic movies like
Inception, the Harry Potter franchise, Transformers franchise, The Godfather
Trilogy, Shrek 4& Twilight Saga: Breaking Dawn Part 1 amongst others on
Blu-ray, DVD and VCD formats. The company has released Hindi blockbusters such
as Barfi, Talaash and Race 2 on home video, besides prestigious regional titles
like the Satyajit Ray collection.
Amongst the top 5 licensing and merchandising brands in the toy &
merchandising business in India, Reliance Home Video & Games is the fastest
growing company in the kids leisure space. The company is exclusive licensee to
Crayola (the No.1 worldwide producer of children’s art & stationery
products from USA), Moose Enterprise (leading toy company of Australia) &
Spin Master (No.3 Toy Company in North America). The company is also the
exclusive licensee to leading developer and publisher of computer games for PC
& Console - Code masters.
About Carving Dreams
Established in 2005, Carving
Dreams is India’s leading talent management & Entertainment Company and
lines of business include: Talent Management, Brand Consulting, Live Events and
Content Production and Below The Line (‘BTL’) Activations. Carving Dreams exclusively represents Figuractive in India for
sports and entertainment Licencing and Merchandising business. Figuractive’s
grand debut in India has been facilitated by Carving Dream completely from
negotiating licences, agreements, marketing to public relations activities. The
company is further carving the success story of Figuractive in India by being
an indispensible support in merchandise licence negotiations in Bollywood.
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