Godrej Eon
LIFESTYLE
Godrej Eon celebrates Women’s Day by announcing the
‘Woman of
Substance’ Award
in association with
Ponds Femina Miss India 2013
Mumbai, 8th March, 2013: As
part of its continuous efforts in strengthening its relationship with the women
consumers, Godrej Eon announced the ‘Woman of Substance’ Award in association
with Pond’s Femina Miss India 2013 at Mumbai today on the occasion of Women’s
Day. The event was attended by Mr. Kamal Nandi, Exe. VP, Sales & Marketing,
Godrej Appliances & Mr. Nilesh Gupta, Managing Parnter,Vijay Sales along
with Ms. Rochelle Rao, Femina Miss
India International 2012. She spoke about this unique contest initiated by Godrej Appliances and
the cause of women against the background of women’s day.
Unlike a
beauty pageant which seeks to felicitate women on the basis of beauty and
overall personality, the Godrej Eon ‘Woman
of Substance’ Award will honor women from amongst millions of ordinary
Indian women. These are the ones who do not make headlines but through their
silent efforts, they have enriched their own lives or made a difference in the
lives of those around them and sometimes even taken up the mantle of social
causes bravely, without bothering about accolades and adversity.
Mr. Kamal Nandi, EVP, Godrej Appliances
commented, “We believe technology is meant to make life convenient and provide
us with the time to enrich our lives by pursuing our passion. It should enable our
women consumers to step beyond and lead more fulfilled lives. This initiative
will help us build a better connect with our target audience – the Indian
women, who deserve to be seen in their new avatar. Also a partner like Pond’s
Femina Miss India 2013 brings credibility and stature to the initiative.”
Mr. Nilesh Gupta, Head, Vijay Sales, remarked, “Vijay Sales has been serving women
customers zealously by partnering with brands like Godrej and providing them
appliances which make their lives easier. We are happy that with this unique
initiative of ‘Woman of Substance’ Godrej has taken the effort further, beyond just
products. Vijay Sales is pleased to be associated with this initiative and is
helping Godrej Eon reach out to the women customers and recognise the efforts
of Indian women.”
Ms. Rochelle Rao said, “I feel lucky to have won the Femina Miss India International
2012 title - it has been an outstanding platform for me, but I know for a fact
that there are several others who are women of substance – who have enriched
lives around them. The Godrej Eon Femina Woman of Substance contest is meant to
felicitate these seemingly ordinary women who have gone far beyond the realms
of ordinary and I am extremely happy to be part of this unique initiative.”
Godrej
believes no effort is big or small and that every effort requires profound
courage, dedication and substance. These women are indeed the real beauty
queens of India and the Woman of Substance initiative is a humble effort on
part of both Godrej Eon and Femina to honor these women.
If you are a
woman of substance or know someone who has been able to stand out in the crowd
and inspire others in her own special way, we are all ears. Remember that no
story is too small or too big! So spread the word and recognize ‘the woman of
substance’ around you!
About Godrej Appliances:
Godrej Appliances is the flagship
division of the USD 3.3 billion Godrej & Boyce Mfg. Co. Ltd (G&B), one
of India’s leading engineering technology and consumer products companies.
G&B has over 113 years of rich experience in manufacturing engineering
products – be it consumer durables, precision equipment, storage solutions or
aerospace. Godrej forayed into appliances in 1958 and since then has been
a leading player in the home appliances market in India. The company is known
for delighting the consumer with innovative, relevant and green technologies.
Godrej has created many milestones in the Indian appliance space – be it in the
environment/energy efficiency space, including the launch of the first green AC
in the world (2012), launch of the first green refrigerator in India (2001),
launch of the first 5 star range of refrigerators (2008), launch of the first
inverter AC in India (2005), or a pure consumer delight space like the launch
of the music refrigerator, DAC (Dynamic AquaPower Control) Technology, tilt
drum in washing machine or Steam Microwave Ovens and pizza/kebab makers in
Microwave Ovens. Godrej’s focus on balancing consumer needs with environmental
cause has enabled the organization to redefine the technology landscape in the
appliances industry – to the delight of both the consumer and the environment.
For any further information, please visit http://www.godrejappliances.com
About Ponds Femina Miss India
Femina Miss India, the renowned beauty pageant
platform, celebrates Indian beauty delivering recognition to beautiful women
and helping many others live their dreams through these inspirational role
models. Over the years Femina Miss India has evolved considerably with the
changing face of Global beauty and fashion trends. With overwhelming
participation of girls from all over India, Miss India is transitioning into a
truly national exercise. 2013 marks the 50th year of this
prestigious event.
Femina Miss India intends to provide a platform
to many aspiring Indian women to realize their dreams and start living beauty
instead of idolizing and admiring it from a distance. To ensure national
representation at the pageant and to encourage participation of contestants
from all across India in its 50th year, auditions and selections were initiated
from all regions across India, with 7 City Pageants that were held in Pune, Goa, Indore, Kolkata,
Bangalore, Chandigarh & Delhi. The winner of the city pageants got the
opportunity of lifetime by fast tracking into the finals at the grand
finale of Pond's Femina Miss India 2013. The grand finale is scheduled for 24th
of March in Mumbai.
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