Eternal Personal Care launches Bad Boi

PRODUCT LAUNCH


Eternal Personal Care launches Bad Boi

 deodorant body spray in India

New Bad Boi deodorant body spray available in several variants hits the Indian market

Eternal Personal Care (I) Pvt. Ltd, a wholly owned subsidiary by Eternal Perfume, Paris that comprises of a strong portfolio of products with some of the most contemporary French fragrances for 'him and her' will see a launch of a new brand named Bad Boi deodorant body spray in the Indian deodorant market. 

Targeted towards young men, Bad Boi deodorant body spray will be launched in six variants available in 24 cities across India. All the fragrances of the Bad Boi deodorant body spray collection, after thorough market research, are designed to match different roles played by the young men today. 

The variants offered by Bad Boi deodorant body spray are:

• Envy - A sophisticated fragrance that gives you that confidence to move ahead.
• Edge - A refreshing fragrance that helps you live everyday to its fullest.
• Affair - A sensual fragrance that women can’t resist.
• Dash - An energetic fragrance that brings out the adventure spirit in you.
• Ace - An active fragrance that’s great to hang out with the gang.
• Rave - An intoxicating fragrance that brings out the party animal in you.

Speaking on this special occasion, S. M. Menon, MD & Co-founder, Eternal Personal Care (I) Pvt. Ltd. says, ”Bad Boi deodorant spray is a step for the Eternal Perfume into new territories and I am excited to see how these premium Bad Boi deodorant body spray are received by our youth. 

Bad Boi deodorant body spray as a brand and all its different variants were conceived around the various requirements of the young Indian male.”

The deodorants will be available at general stores and 

medical stores all across the country and will be priced at 

Rs. 178. For more information on Bad Boi deodorant body spray.please visit: www.badboicullt.com


Eternal Perfume is a renowned French company in the perfume business with its headquarters in Dubai and a registered office in Paris. The perfume company has a wholly owned subsidiary in India called Eternal Personal Care (I) Pvt. Ltd. Bad Boi deodorant body spray is a range of products launched by Eternal Personal Care Pvt. Limited.  Eternal Perfume comprises of a strong portfolio of products with some of the most contemporary French fragrances for 'him and her'. The company has an advanced factory in Al-Quoz Dubai, housed by state of the art system to blend fragrances. The factory produces 10,000 pieces of perfume and roll-ons per day. Their fully equipped and automated manufacturing facility is a state of the art plant in Dubai, UAE, the melting pot of the world’s greatest perfume brands. Eternal's research and forecasting team tracks world fashion and lifestyle trends to conceive a most formidable array of fine modern – day fragrances. Their authentic fragrances are created with a remarkably higher concentration of the core scent while strictly adhering to recommended maturation procedures which make every Eternal perfume extremely polished and long lasting with a perfect delivery. Eternal Perfume also has strategic tie ups with top perfume companies for the supply of perfume for Bad Boi deodorant body spray and Eternal Personal Care. Having a major retail presence in the Emirates especially Dubai, Sharjah and Ras-Al-Khaima, the company aims at establishing its presence in India.  Link: www.eternalperfume.com

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