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India’s ‘Midnight Sale’
- Ford
India sets the bar high in the retail experience of Indian customers with its
'Midnight Sale' on Wednesday, December 5 followed by its “December Dhamaal”
campaign
- Ford
dealerships across the country will remain open on December 5th
from 8 a.m. till midnight allowing the customers and their families to
visit the nearest Ford outlet at their convenience
- Generating
huge excitement online and offline, the December 5th Midnight
Sale aims to draw a large number of customers into its showrooms to avail assured
gifts on every purchase and other exciting offers
NEW DELHI, India, 3 December,
2012 –
‘Change is a wonderful thing’ and Ford India is redefining the way Indian
customers choose and shop for a car. By bringing
back the hugely successful and unique event ‘Midnight Sale’ in all Ford showrooms
across 129 cities nationwide on Wednesday, December 5, 2012, Ford India is
inviting the customers and their families to experience a unique and unmatched
convenience of ‘car shopping at leisure.’
Ford
India’s 160 sales outlets in various cities will remain open from 8 a.m. till
midnight for customers on this day to enable them to visit, test drive and
choose their cars at leisure and benefit from an attractive array of offers and
deals on all Ford vehicles.
Ford
has understood that in India buying a car often involves taking into account
the family’s needs and suggestions and has made elaborate arrangements to make
it the best time to shop for a Ford car. During Midnight Sale, Ford dealerships
will sport colorful decorations with staff dressed in traditional finery and
will have a pleasant surprise in store for all car buyers.
The Midnight Sale gets
bigger this time as customers across the country win assured gifts totaling Rs.
3.5 crores along with special offerings and schemes on Ford models. All
customers who book a Ford car on December 5 will get a chance to win assured
gifts such as LED TVs, washing machines, home theatre systems, microwave ovens
and more.
“At Ford India, we are
committed to innovate with not only our products but also the entire shopping
experience of our customers. This uniquely designed ‘Midnight Sale’ is an
initiative to make the car buying experience a more convenient and rewarding
one for our customers while allowing them more flexibility,” said Vinay
Piparsania, executive director, Marketing, Sales and Service, Ford India. .
This unique retail
experience is driven by the “Moment of Truth” – customers can book a vehicle,
choose a coupon, text the unique code and receive information on gift won
instantly. The gifts are then delivered at their doorsteps. Apart from the gift
extravaganza on December 5, Ford will continue the celebration throughout the
month with its December Dhamaal campaign wherein customers can continue to
avail offers on interest rates, discounts and insurance benefits.
“We are encouraged by the
enthusiastic response of our customers to the Midnight Sale, being organized
for the third year in a row. It is their sustained interest and trust in the
Blue Oval that inspires us to bring the Sale back on such a grand scale,” said Piparsania.
The excitement will also spill
over to the online community, with Ford India launching the fun-filled ‘Throw a
pillow’ app on its social networks. Fans of Ford India can throw a pillow to
alert their friends and family to the best day to buy a Ford. At the Ford
dealerships, customers can also engage in online conversations on Ford’s social
forums (www.facebook.com/fordindia and www.twitter.com/fordindia) and share their ONE Ford
experience as they become part of a much larger Ford community.
# # #
About Ford in India
Established in 1995, Ford India is a
wholly owned subsidiary of Ford Motor Company, a global automotive industry
leader. Ford India manufactures and distributes automobiles and engines made at
its modern integrated manufacturing facilities at Maraimalai Nagar, near
Chennai. The company’s models include the Figo, Classic, Endeavour and the
recently launched All-New global Fiesta.
Ford’s operations in the country also
include Global Business Services, comprised of Ford Business Services Center
and Ford Technology Services India. Located in Chennai and Coimbatore,
these units support Ford globally in the areas of IT, accounting and finance,
financial services and automotive operations support, global analytics and
engineering services. Ford’s businesses in India employ 10,000 hard-working,
dedicated men and women.
*Ford’s
Brand@Retail program is a transformational and innovative corporate identity
program designed to increase customer satisfaction to ensure a superior brand
and purchase experience. This program provides consistent representation of the
brand's identity and reflects the essence of Ford in the retail environment.
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