Maharashtra Tourism Development Corporation - MTDC

TRAVEL/TOURISM

 To reach out in 14 countries through a TV Show 

Dec 28, 2012

Starting from this December, Maharashtra tourism will be on the international  platform with a TV show to reach out to 14 Asian countries. In an exclusive  tie-up Maharashtra Tourism Development Corporation (MTDC) has covered six major  unexplored tourist destinations from various parts of the State.

The telecast partner, Discovery  TLC Channel, will telecast the episodes dedicated to Maharashtra from December  29, 2012 to international target audience under the title ‘Go Maharashtra’.  Dr. Jagdish Patil, Managing Director, MTDC,said, “Six episodes will explore the State’s inimitable and unexplored  attractions and will be based on the theme of promoting tourism treasures of  Maharashtra. These episodes will be telecasted on the TLC (Travel and Living)  feed and will reach the television sets of a diverse audience from across Indiaand 14 major Asian Countries.”

The 22-minute show will be aired  by Discovery TLC SAARC (  Mauritius, Maldives, Bangladesh, Bhutan and Nepal) and  by Discovery TLC Asia Pacific ( Australia, New Zealand, Taiwan, Indonesia, Philippines, Malaysia, Singapore, Hong Kong, Thailand ). To further ensure a  multiplied reach, these episodes will also be included in the Discovery  Worldwide archives library and will be telecasted globally by the International  Scheduling Team in the other markets respect to the availability of airtime intheir corresponding regions.

Episode airing begins from December 29th with the Nagpur episode at 10.00pm (IST). This will be followed  by the Amravati episode on December 30, 2012 at 10.00 pm. Two Repeat telecasts  per episode will be in the First and Second week of January. The next 2  episodes are currently scheduled for telecast towards the end of Third week of  January 2013.