Parag Milk Foods Pvt Ltd

CORPORATE

Parag Milk Foods Pvt Ltd appoints Mahesh Ishrani as Chief Marketing Officer

Dec 12, 2012

by Prashant Kapadia / INS

 Parag Milk Foods (Pvt.) Ltd, one of the largest private dairy player and manufacturer of leading brands Go (Cheese, Yoghurt etc) and Gowardhan (Milk, Ghee, Paneer etc) is pleased to announce today the appointment of Mr. Mahesh Israni as Chief Marketing Officer.

Mahesh, who has over 25 years’ experience in sales and customer marketing in FMCG, will lead Gowarhan and Go’s global Sales and Marketing functions including marketing strategy, brand development, marketing communications, S&D and RTM Strategy

Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd says in an official communique, “Mahesh is a vital addition to our leadership team and is a proven communicator and evangelist for Rural marketing. This is a strategic appointment for Parag Milk Foods Pvt Ltd and signals the next phase in our evolution as a global business. It’s a pleasure to have such an experienced professional in place and leading this critical part of our business.

Prior to joining Parag Milk Foods Pvt Ltd, Israni was Chief Rurban with Pidilite Industries Ltd, responsible for building up the business structure and  creation of RTM strategy. Prior to Pidilite, he has worked with Hindustan Unilever Ltd in various roles in sales and customer marketing where his last assignment was as regional sales manager for Pureit business in West.

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