NIIT and Digital Marketing Institute

INFORMATION TECHNOLOGY

NIIT and Digital Marketing Institute partner to launch Professional Diploma in Digital Marketing

Dec 11, 2012

  NIIT, leading Global Talent Development Corporation and Asia’s largest IT trainer, and Digital Marketing Institute (DMI), the global leaders in training professionals in digital marketing, have entered into a strategic alliance to offer digital marketing education and professional certification in India. To this end “Professional Diploma in Digital Marketing”– a flagship program that offers comprehensive professional certification and is recognized globally by the industry, has been introduced for the first time in India. This was announced in a press conference in New Delhi today.

Professional Diploma in Digital Marketing is validated by the Industry Advisory Council which consists of global leaders in IT, Media, Finance and Communications, such as Google, Facebook, LinkedIn, Intel, Microsoft, BT, Publicis, and many practitioners from noted digital advertising agencies.

The program has been developed in cooperation with many of the leading digital companies in the world and is recognised in over 25 countries including Europe, UK, USA, South Africa and the Middle East. As part of the alliance, DMI will run specialist training programs with NIIT faculty. Over 150 professional subject matter experts were involved in developing the curriculum.

Digital marketing is changing the nature of business with more and more companies moving from traditional marketing business models to an online digital approach. As per industry estimates, global digital media spend will exceed $104 billion in 2013 and is growing at a rate of over 10% annually.  The rate of growth in Asia is nearly 25% year on year. India is the third biggest user of the internet in the world and education related searches on Google in India are the second highest in the world. 75% of all youth use the internet with mobile internet usage growing by a factor of five in the last five years.

Considering the immense potential in the digital marketing space in India, Digital Marketing Institute (DMI), Ireland, has partnered with NIIT to create a globally competitive resource pool, for the fast evolving digital marketing industry in India.

Speaking on this significant partnership, Mr. G Raghavan, Chief Executive, Career Building Solutions, NIIT Ltd. said, “In line with our vision to offer cutting-edge career focused training programs in the emerging areas of the knowledge society, we are delighted to partner with DMI to offer globally recognized programs in digital marketing. With DMI’s expertise in certification and training we aim to create a globally competitive workforce for the digital marketing industry.”

Ian Dodson, Global President & CEO, Digital Marketing Institute, said, “The Digital Marketing Institute has a very active partnering programme and this deal with NIIT in India represents another big leap into the worldwide marketplace of digital marketing education. We operate strictly through education partners who understand local market dynamics and are delighted to be partnering with such an exceptional organisation as NIIT. It has the expertise on the ground in India to help us to deliver our programmes to the highest professional standards for many years to come.”

“There’s a real drive and commitment from Indian people for quality education and skills. We are happy to participate in this, as India develops into a potential world leader in the digital field,” added Dodson.

Speaking on the urgency to develop a globally competitive workforce for the fast evolving Digital Marketing Industry in India, Dr. Subho Ray, President, IAMAI, said, “This partnership between NIIT and DMI will go a long way in helping India emerge as a leader in the digital marketing arena.”

Professional Diploma in Digital Marketing will enable the participants to understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for a business. The course will help students learn how to engage with customers online in a more practical way and improve lead generation. The students will also learn how to use the internet as an effective marketing channel.

The program will give an overview of Search Engine Optimisation, Pay-Per-Click Marketing, Affiliate Marketing, Email Marketing, Social Media Marketing, Digital Display Advertising, Mobile Marketing, Web Analytics, E Commerce, and Planning Digital Marketing Campaigns.