Garnier

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CORPORATE/FMCG/PRODUCT LAUNCH

Garnier launches new product ‘BB’ CREAM with its new Brand Ambassador Deepika Padukone



Mumbai:   With the promise of instantly perfect skin that makes you feel beautiful inside and out, Garnier unveiled its revolutionary new skin care product – the BB cream during a press conference at a South Mumbai 5 star hotel. It all started with a teaser campaign that took the digital world by storm. Deepika Padukone’s search for her ‘perfect friend’ culminated in a reveal of the Garnier BB Cream, an all in one daily moisturiser that gives you ‘perfect’ skin – instantly! The Garnier BB Cream or beauty benefit cream is a miracle skin perfector that acts as the one solution to the many skin care needs of Indian women. Deepika Padukone has recently been signed on as the brand ambassador for Garnier Skin Naturals, a pioneer and driver of innovation in the skincare market in India. The announcement was made by Mr. Satyaki Ghosh, Director, Consumer Products Division at L’Oréal India Pvt. Ltd. and Ms. Nathalie Gerschtein, General Manager, Garnier at L’Oréal India Pvt. Ltd.
Speaking about the Garnier BB cream, a visibly radiant Deepika said, “I’m proud to be associated with Garnier and it feels completely awesome to launch India’s first BB cream in the segment. As aptly put, a perfect friend is always by your side… just like my Garnier BB Cream! Garnier has done some phenomenal work in the beauty space. Through my association with Garnier I hope to help women across the country obtain the perfect looking skin they’re all in search off!”
Present on the occasion, Nathalie Gerschtein, General Manager, Garnier at L’Oreal India Pvt. Ltd. said, “At Garnier, our endeavor has been to bring to the Indian consumer, new, different and better products relevant to their needs at an affordable price. The Garnier BB cream has witnessed great success internationally. We are very happy that we are creating a new category within the skin care market in India with the launch of this revolutionary product at an accessible price.”
The Garnier BB Cream is an all in one skin care product that gives multiple skin care benefits and is priced at Rs. 99 for 18gm (introductory price) and Rs. 199 for 40gm. It has natural ingredients like Vitamin C, Almond Extract and Brightening Minerals that are good for your skin. Garnier BB cream offers benefits like moisturisation for up to 8 hours, healthy glow, zero imperfections, sun protection with SPF 24 and lasting fairness.

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