TAB cab

TAB cab ties-up with 

"Matru Ki Bijlee Ka Mandola"

Announces contest for customers

Customers get chance to win free 

movie tickets, and spend time with 

Imran Khan and Anushka Sharma

Imran and Anushka flag off the event

20 TABcabs sport contest & movie promotion creative

MUMBAI : TABcab, Mumbai’s top phone fleet taxi operator, today announced that it has tied-up with new Vishal Bharadwaj movie Matru Ki Bijlee Ka Mandola, a soon-to-be released Bollywood film. The promotional launch of the movie was held at Star House at Mahalaxmi, Mumbai, on December 24, 2012.TABcab has also organized a contest for its customers in association with the movie. As per the contest, customers who book a TABcab between December 25, 2012 and January 10, 2013 stand a chance to win free movie tickets of “Matru Ki Bijlee Ka Mandola.” Also, the top 10 winners will get an opportunity to spend time with Matru (Imran) and Bijlee (Anushka).

Announcing the tie-up, Mr. Jagdish Purohit, Managing Director of TABcab, said, “This tie-up provides our esteemed customers with a never-before opportunity to spend time with Bollywood heartthrobs – Imran Khan and Anushka Sharma. Also, this is a ‘first’ where a fleet cab company is being associated with a Bollywood movie. We are sure this alliance will further strengthen our position as one of the leading phone fleet cab companies in Mumbai.”

20 TABcabs were branded with contest & movie promotional material but in total 250 TABcabs will be branded for the movie promotion. Imran Khan and Anushka Sharma, the lead actors of the movie, were present at the event. The duo pasted the promotional creative of the movie on a TABcab, and thereafter flagged off the event.