Action Financial Services

CORPORATE

Action Financial Services offers 1 paisa brokerage per sauda

Mumbai : Welcome to a new world order of almost zero brokerage and no hidden costs in stock trading! Action Financial Services (India) Limited (“Action Financial” or the “Company”), a BSE-listed company incorporated in 1992, now empowers Indian investors to buy and sell shares almost free. Action Financial has launched a unique scheme where members with a 2-in1 DP (demat)-cum-trading account can trade in shares on any of the stock exchanges by paying just 1 paisa brokerage for all executable orders (intra-day and delivery) without any advance or pre-paid brokerage.

There is zero annual maintenance charges (AMC) on Demat A/c for life. There are NO additional charges other than low flat debit transaction, pledge/ hypothecation/ invocation charges. There is NO ‘percentage brokerage’ for offline and online trades through www.actionfin.com. There is NO extra cost for trading offline or on mobile.

The Mobile Trading facility is available free of cost. Real time limits available through Mobile transfer of funds for trading. Daily Morning Report, Intra Day calls, positional calls & fundamental research available free of cost. There is a ‘Call and Trade’ facility for offline trades too. Intra Day Trading limit will be available up to 6-8 times cash ledger balance (including pay-in receivables). The membership offers online Live DP holding & current value viewing facility on trading terminal. Investors can avail of low flat Debit Transaction, Pledge/ Hypothecation & Pledge Invocation Charges.

The online trading platform used is NSE NOW for trading on all exchanges (Equity, F&O, Currency, Mutual Funds & IPO). Payment gateway facility is provided for 35 banks on the website www.actionfin.com

Mr. Milan Parekh, Chairman and Managing Director, Action Financial Services (India) Limited, says, “In this era when everyone including the Government is talking about offering low cost services to investors, Action Financial Services has launched a revolutionary scheme, which gives freedom from high brokerage or hidden costs. We offer lifetime free demat account, low cost transactions and easy accessibility through online/ offline/ mobile channels as well as transfer of funds. We shall ensure simplicity in opening demat cum broking accounts as well as transparency. There is no advance money collected or pre-paid brokerage except for a one time interest free refundable deposit in demat account. All this comes with the NSE Now technology and NSDL expertise backing.”

Investors can become Action Financial members by paying an interest free refundable security deposit and choosing various membership options depending on their individual trading requirements. Interest free refundable Security Deposit required for Demat a/c is as per the following schemes – Silver: Rs. 5,000; Gold: Rs. 15,000; Diamond: Rs. 25,000; and Platinum: Rs. 50,000. Nominal annual AMC charges are applicable As per the following Schemes – Silver: Rs. 500 (for upto Rs. 50 lakh annual turnover); Gold: Rs. 800 (for upto Rs. 2.50 crore annual turnover); Diamond: Rs. 1,000 (for upto Rs. 7.50 crore annual turnover); and Platinum: Rs.1,200 (for unlimited annual turnover). Here is a table of the various benefits and advantages to investors…