‘Good Times Night’

ENTERTAINMENT/SPORTS

Kingfisher Premium kick starts 

Standard Chartered Mumbai 

Marathon 2013 through the

‘Good Times Night’

A star studded evening with India’s leading 

models and International athletes scorching the 

ramp and grooving to the tunes of renowned DJ’s

Mumbai, January 20^th, 2013:

Known for hosting some of India’s best parties, Kingfisher Premium kept Mumbaikars on their toes at an extravagant bash on Friday, to kick start the much awaited Standard Chartered Mumbai Marathon 2013. A sea of revelers that included celebrities like Rahul Bose, Richha Chaddha, Sanjeeda Shaik and Aamir Ali, Nina Manuel, Vinod Khanna, Dalip Tahil, Gulshan Grover and international athletes, were seen converging at the Trident,as the evening transpired into a magical ensemble of fashion, music and lots of Kingfisher beer. 

This exclusive night of unbridled revelry was hosted by Kingfisher Premium at The Trident, Nariman Point.

 

Kingfisher Premium, the Good Times partner got the party rolling with a special celebration ensemble consisting of DJ Electroverts and Drum Café. The acoustic rock band “The Other People” enthralled the gathered audience with their spell binding performance that set the mood high. Adding to the flair were Mumbaikars who wereseen dancing the night away at the most happening party in the city of dreams.  

 

Speaking about Kingfisher's association, Samar Singh Sheikhawat, Senior Vice President, Marketing, United Breweries Ltd. said, "The Good Times Night hosted by Kingfisher Premium aim’s to set the mood right for the marathon. With an evening high on music, beer and glamour we hope to keep participants in good spirits for the run. We have always believed in spreading the good times cheer to all and we really hope they have enjoyed and loved the experience of being a part of the evening”. 

About Kingfisher Premium:

Kingfisher Premium is a flagship brand from United Breweries Ltd. It is a lifestyle brand associated with fun, style, fashion and sports. Currently available in over 50 countries, the brand has won many international awards for its brew, packaging and advertising., Kingfisher owns the most glamorous property ‘Kingfisher Swimsuit Calendar” and is also associated with various Fashion festivals in India as the “Good Times Partner” to the FDCI sponsored Fashion Week in Delhi, India Couture Week, Men’s Fashion Week besides Lakme Fashion Week and a host of many other city based fashion weeks. Kingfisher Premium is partner to the Force India Formula 1 Team and is the Good Times Partner to 5 IPL Teams – Royal Challengers Bangalore, Rajasthan Royals, Deccan Chargers, Mumbai Indians and Delhi Dare Devils. Kingfisher owns the coveted “The Great Indian October Fest” which is India’s biggest music festival. Kingfisher and NDTV brings to millions of households India’s leading English lifestyle channel, NDTV Good Times.

Kingfisher’s Associations with Sports:

Kingfisher’s association with sports started in 1988 with the prestigious Kingfisher Derby, Bangalore; and in later years saw the brand associate with a host of ‘Derbies’ across the country. In the mid 90s Kingfisher sponsored the Sailing Rally from Bombay to Goa. In 1996 Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle “Ooh La Lala Le O” which is today synonymous with the brand Kingfisher. The association with cricket continued with brand ambassadors such as the iconic Indian cricketers Sourav Ganguly& Ajay Jadega in the late 90s & two of the world’s best cricketers Andrew Flintoff& Michael Vaughan.

1996 also saw Kingfisher’s 1st foray into the world of racing with a sponsorship of the Benetton Formula 1 team. Besides sponsoring the Toyota Formula 1 team, the brand endorsed India’s best race drivers NarainKarthikeyan& Karun Chandhok. Kingfisher also gave its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge.

The brand co-owns the Kingfisher East Bengal Football Club which is the 2003 Asean Champions and also 3 times winners of the National Football League. The brand sponsors the Kingfisher Pro-League in Goa, which is the premier league of Goa’s top 8 clubs, in addition to this Kingfisher sponsors the Goa state football team & conducts annually the Goa Beach Football Tournament. In addition to this, the brand sponsors another I-League team, Lajong FC, hosts the “Kingfisher Corporate 5s’ an annual five a side football event at a national level and sponsors all key events under the auspices of Indian Rugby & Football Union of India. Kingfisher is the Official Refresher to all of India’s premier running events, the Mumbai Marathon, the Delhi Half Marathon & the Bangalore World 10k.