Kingfisher Blue MILE

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SPORTS


Kingfisher Blue MILE 

presents Rider Mania 2013

Event Details:  
Kingfisher Blue MILE calls upon adventure enthusiasts and adrenaline junkies this January as it presents - ‘Rider Mania 2013’

Commemorating the spirit of motorcycling, riders and biking clubs, Kingfisher Blue MILE along with Shillong based Royal Enfield owners group – Stormbrngers invites participation from Royal Enfield riders across the country who share the same passion.

Witness a confluence of hundreds of riders as they embark on a two day expedition to promote tourism in North East with a lot of camaraderie and entertainment; as well as enjoy an adventure filled journey

When:                      
January 19 – 20 (Saturday and Sunday)
Where:
Shillong, Flag off from Pala Resorts, Sohra (Cheerapunjee), Meghalaya
For Registrations contact:
PS : The event is open for Royal Enfield owners only

About Kingfisher Blue:
Launched in 2008, Kingfisher Blue is a premium beer from the house of UBL. With its unique differentiated taste, contemporary packaging and youthful imagery, the brand broke new ground amongst youth of the country.

Targeted at the adventurous, bold and sporty youth, the brand clearly stands out as the beer with loads of attitude. It is strategically positioned as the beer for the young beer drinkers who seek adventure, thrill and escape from the normal, mundane routine of everyday life.

The positioning today has helped the brand create a unique niche for itself in the cluttered beer market, while its invigorating taste, clean mellow texture and sparkling golden color got consumers hooked from the first sip! Today Kingfisher BLUE has been made available in all metros and has made significant inroads in other important centers.

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