The 5th Edition of the Mirchi Neon Run is all set to #GlowGuilty across 21 cities
by Shrutee K/DNS
Mumbai, December 13, 2019- Mirchi is
all set to kickstart the fifth edition of the 'Mirchi Neon Run' with their
glowing brand ambassador Taapsee Pannu. Started in 2015, this party run is
inspired by international Neon theme-based runs and brings together partying
and fitness to create an unforgettable experience. With a Zumba warm-up
session, a finale post-run after party and loads of exciting neon glow-in-the
dark merchandise and accessories, this 3km run promises to set the city aglow
with its #GlowGuilty vibes!
The
youthful, vibrant spirit of this recharged edition of Mirchi Neon Run was
perfectly captured at the neon-themed press-conference held at Mirchi’s Mumbai
office. Taapsee Pannu, dressed in neon attire launched the Neon Anthem along
with Mirchi’s very own RJ Arjun amidst much fun and fanfare. Tickets for the
event are now LIVE on mirchineonrun.com and BookMyShow.
Brand
Ambassador Taapsee Pannu said, “It’s my second year as the brand ambassador of
Mirchi Neon Run and it’s just as fun and exciting as it was the first time.
There’s no guilt in having a blast and living life to the fullest which is what
the #GlowGuilty campaign is all about. Mirchi Neon Run will be happening across
21 cities in India this year and I hope all of you guys come down to party at
the most glowing event of the year.”
Mirchi
spokesperson said "Owing to its success over the past couple of years, we
are keen to give our Neon Run enthusiasts an even more rocking experience this
year. In its 5th edition, we are launching the #GlowGuilty campaign which
brings out the essence of Mirchi Neon Run. We invite everyone to come out and
join us.”
About Radio Mirchi: Entertainment
Network India Limited (ENIL), popularly known as Radio Mirchi, owns 73
frequencies and is advertising partner for another 3, across 63 cities in
India, making it India’s largest private FM radio broadcaster. Launched in
2001, Mirchi now operates across the country with 4 distinct brands - Mirchi,
Mirchi Love, Kool & Ishq (for which it is the advertising partner of TV
today network). With the highest radio listenership in India (approximately
38.2 million people) and a track record of developing innovative content,
Mirchi has been expanding and retaining its audiences and advertisers through
the years.
Mirchi
has consistently delighted listeners and the industry with exciting properties
such as Mirchi Music Awards (in 8 languages), Mirchi Cover stars & Mirchi
Top 20. It is also the biggest concert player in India and organizes almost 100
concerts every year. It has gained a strong position in the digital space too.
22 online radio stations, the biggest radio website & being the biggest on
Facebook, Twitter & YouTube are a few accolated under its belt. Mirchi also
leverages talent to produce Original content shows which are put on its YouTube
channels and various OTT platforms. It reaches 50-60 million people through its
online content every month. Mirchi was also the first Indian radio brand to go
international with the launch of the brand in the UAE. It then launched in
Bahrain in March, 2018. On 26th January, 2019, it launched in the US. The first
brand to start ‘airport radio’ operations, Mirchi can be heard at T3
international airport, New Delhi and Rajiv Gandhi International Airport,
Hyderabad. With such a wide presence, on-air, on-ground & on digital; way
beyond FM radio the Mirchi brand truly has unlimited potential!
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