Star Movies launches #StarMoviesPlayAt7
A
gamification model that brings TV and Twitter together
by Shrutee K/DNS
Mumbai: Star Movies, a leading movie channel, known to set new benchmarks for the
category and constantly innovating to enhance the consumer experience has launched
#StarMoviesPlayAt7 on Twitter. Starting 16th December, consumers
can watch blockbuster Hollywood content on the channel and engage on the
platform to win exciting prizes.
“Star Movies brings the best of the
Hollywood to our audience and we’ve always loved to share our passion for
movies with the larger communities in unique and engaging ways. Play at 7 is
one such initiative where we bring together TV and Twitter through a unique
consumer engagement model which is a first for the category. We hope that the
audience will play this game and have fun while watching the movies that they
love on Star Movies.” said Anuradha Aggarwal, Head - Infotainment, English and
Kids, Star India.
Every day between 7PM and 9PM, while watching movies on Star Movies,
viewers can play 7 unique games that will be showcased on Star Movies from 16th
December. To participate, all they need to do is tweet the correct answers to
@StarMoviesIndia using #StarMoviesPlayAt7.
The faster you answer correctly, the better is your overall average time and better
is your chance to win. The experience will be
complimented by a real-time leaderboard on the @StarMoviesIndia Twitter handle where
everyone can see their daily and weekly progress. Top 5 players every week, get an
opportunity to win some exciting prizes and since we want the viewers to have
fun playing the game every day – there will be 50 Daily winners!
If you are a loyal Hollywood fan – this activity is for you. Don’t miss
it!
Starting 16th
December @ 7PM, watching Star Movies will never be the same again. #StarMoviesPlayAt7
Watch. Play. Tweet.
Repeat.
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