FBB wants India to ‘live active’ with its new Athleisure collection
FBB, the fashion destination of Future Group, recently
launched its ‘Athleisure’ collection
for an active and trendy lifestyle. Athleisure is a global trend that comprises
of clothes that mix fashion, and the functionality of active wear. The
collection has been launched under the US brand – Champion.
The Athleisure collection by fbb has around 130 options
in 38 styles for men, women and kids starting from Rs. 599/- onwards. The collection
includes a wide variety of shorts, tracks, crew neck, polo, tank tops, leggings
and Tees. The new range of athletic and leisure wear has utilized state of art
fabric technologies to maximize comfort in all activities and in all climatic
conditions. The range also comes with a moisture wicking technology that helps one
dry faster as the body heat rises. This technology helps increase the rate of
evaporation as the temperature rises and reduces the rate of evaporation when the
person is cooler. The new range also comes with high stretchability for superior
performance in all conditions. The trend of Athleisure is bringing a cultural shift
towards casual dressing, gym-to-street clothes which are becoming an official
clothing category. With its ‘Live Active’ campaign, fbb aims to target the
younger generation of Indians who are always on the move.
Speaking on the launch, Mr. Sadashiv Nayak, Chief Executive Officer at
Future Retail Ltd. said, “We are very
excited to launch Athleisure. It is a global fashion trend that has amazed the
fashion industry and we are extremely proud to be one of the first ones to
bring it to Indian consumers. Athleisure promises a work ‘out’ wear, taking
people from zumba class to the office the coffee shop and then out for an evening
party!” About FBB : fbb, the fashion hub of India has been the face of
affordable fashion destinations in India since 2008. With a mission to make
India Thoda aur stylish, its
philosophy reinstates the fact that it doesn’t cost much to be stylish. From business meetings to casual resort wear, from
versatile ethnics to comfortable home wear, fbb creates exclusive
merchandise for its audience under its own private labels. With a wide variety
to choose from, fbb has something in store for everyone. fbb targets a youthful audience in India that wishes
to stay synonymous with current trends. The brand has spread across all the
metro cities, mini metros and also penetrates well in tier II cities.
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