Bharat Ratna Sachin Tendulkar unveiled smart and innovative range of Livpure products
Mumbai December 4,
2015: - Livpure, a
leader & pioneer in touchbased water purity, is now expanding its promise
of delivering Purity – by extending its range from Water to Air, ensuring that you
and your family enjoy a pure and healthy life. Committed to its core of Purity, Health
and Wellness; Livpure, announced the launch ofa brand new range of its Air Purifier
and Smart Touch Water Purifier with Smart APP. Flagging the launch was ‘Master
Blaster’ Sachin Tendulkar, who is also the brand ambassador of the company. The
event held on 4th December 2015, in Mumbai, not only deliberated on
the concerns of air and water contamination impacting every Indian, but also
unveiled the smart and innovative range of Livpure products by Bharat
Ratna Sachin Tendulkar.
Speaking at the launch,
Mr. Navneet Kapoor, Chairman, Livpuresaid, “In our journey of
bringing purity to the lives of our consumers, we are now moving beyond the 1st
element of life –pure Water to purity
of Air in every breath. Our family spends
an average of 12 hours in confined places (home). Indoor air is over 10 times
more polluted than outdoor air that can lead to various allergies, asthma, respiratory
and other health problems.Average human life can be extended by five years with
simply a better quality of indoor air. We are pleased to introduce India’s 1stwi-fi
enabled Smart Air Purifier, bringing Purity &Wellness for all!” Livpure Smart Air Purifier is one of the most innovative
products today, perfectly balanced between aesthetics &functionality – it can
be remotely controlled through any mobile device. Astutely designed, it has a
360o air inlet design with three layered extra-large filter endowed
with Appollo H11 Hepa Filter capable of removing pollen, smoke and dust up to
99.9%. Its custom mode operations viz. child sleep mode, intelligent mode,
weekend mode and reservation mode adds to the smartness of the product.
Formally launching India’s
first wi-fi enabled Air Purifier, Bharat Ratna, the Living Legend Sachin Tendulkar, who has been successfully
associated with Livpure for over four years said, “I am happy that Livpure has
taken a step forward with the launch of smart and innovative air purifiers.
AbPaanikesaathHawaBhiShuddh, COME ON INDIA LIVPURE.”
Livpure range of Air Purifiers have been launched in
exclusive partnership with India’s leading marketplace – Flipkart.
On the launch of new Smart Water Purifier, Mr. Kapoor said, “We are also delighted to introduce our next big innovation in Water
Purity by launching India’s 1stSmart Water RO - Livpure Smart Touch.
Bluetooth enabled with Touch technology alerts users on volume of water
filtered, and is equipped with auto customized dispensing to save time &
money. The product has advanced ergonomics matching contemporary lifestyle with
innovative 8-stage advanced purification system. Fortified with a unique
mineral enhancing cartridge & a storage capacity of 8.5 liters, this
product is truly unique in the market”
Speaking on this
topic, Mr. Adarsh K Menon, VP Electronics, Flipkart said “Increasing pollution
levels are negatively impacting health, causing respiratory and other problems,
especially in children. In this scenario, Air Purifiers have become
extremely relevant for consumers across the country. We are excited about
building this category on Flipkart through our exclusive partnership with
Livpure.
Livpure Air Purification products will be exclusively showcased
on Flipkart as a part of the ‘High Voltage Festival’ from 7th to 9th
December.” On the launch of new Smart Water Purifier, Mr. Kapoor said, “We are
also delighted to introduce our next big innovation in Water Purity by launching
India’s 1st Smart Water RO - Livpure Smart Touch. Bluetooth enabled with
Touch technology alerts users on volume of water filtered, and is equipped
with auto customized dispensing to save time & money. The product has
advanced ergonomics matching contemporary lifestyle with innovative 8-stage
advanced purification system. Fortified with a unique mineral enhancing
cartridge & a storage capacity of 8.5 liters, this product is truly
unique in the market”
About Livpure
Based in Gurgaon, Livpure (Luminous Water Technologies
Private Ltd.), is a SAR Group company with over 20 years heritage of a trusted
& respected household brand - Luminous home UPS and batteries. Livpure is
now India’s fastest growing point-of-use water purification company. Livpure
manufactures and distributes reverse-osmosis and gravity based water purifiers.
The company has more thanONE Million users, 10,000 dealers worldwide and a
facility in Manesar, India with a production capacity of over 250,000 water
purifiers per year.Livpure has already gained an enviable reputation for its
water purifiers.
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